Feeds

Twitter tightens grip on own firehose

Microbloggy thing tracks all links clicked

Beginner's guide to SSL certificates

Twitter is on a mission to regain control of its own firehose.

On Wednesday evening, the ballyhooed microblogging operation struck not one but two blows against third parties hoping to feed off its endless stream of self-serving mini-messages: The company said it's moving all users to its own url shortening service, and it took the wraps off its own iPad application.

The arrival of Twitter for iPad comes a day after the company began requiring third-party Twitter applications to access user accounts through the OAuth authentication standard. This caused problems for some third party apps, such as TweetDeck, and Twitter belatedly sent an email to all users alerting them to the change (previously, it had merely announced the change on its company blog).

The email also told the world that Twitter's own url shortening service – dubbed t.co – should be rolled out to all users by the end of the year. Twitter said t.co links will be easier to read, with the domain and part of the full-length domain visible, and before shuttling you to the site, the service will check it against a database of sites known to contain malware.

Of course, this also puts the squeeze on third-party url shorteners such as bit.ly, the previous default, and tinyurl.com.

What's more, after the switch to t.co, Twitter will record all clicks made through the service. Presumably, this data will be used to target ads – aka Promoted Tweets. "When you click on these links from Twitter.com or a Twitter application, Twitter will log that click," the company's email said. "We hope to use this data to provide better and more relevant content to you over time."

In late May, less than six weeks after launching its own ad network, Twitter banned third party networks from its service. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
MI6 oversight report on Lee Rigby murder: US web giants offer 'safe haven for TERRORISM'
PM urged to 'prioritise issue' after Facebook hindsight find
Assange™ slumps back on Ecuador's sofa after detention appeal binned
Swedish court rules there's 'great risk' WikiLeaker will dodge prosecution
NSA mass spying reform KILLED by US Senators
Democrats needed just TWO more votes to keep alive bill reining in some surveillance
'Internet Freedom Panel' to keep web overlord ICANN out of Russian hands – new proposal
Come back with our internet! cries Republican drawing up bill
What a Mesa: Apple vows to re-use titsup GT sapphire glass plant
Commits to American manufacturing ... of secret tech
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Go beyond APM with real-time IT operations analytics
How IT operations teams can harness the wealth of wire data already flowing through their environment for real-time operational intelligence.
Why CIOs should rethink endpoint data protection in the age of mobility
Assessing trends in data protection, specifically with respect to mobile devices, BYOD, and remote employees.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?