Feeds

General Motors bitchslaps Tesla with Range Anxiety™

Fixed grins at cheeks-aflame 'leccycar firm

The next step in data security

As US motor mammoth GM gears up for the launch of its plug-in hybrid Chevrolet Volt, it has applied to trademark the term "range anxiety" - meaning the fear suffered by battery-car owners regarding their ability to get home again after a given journey. Upstart battery car maker Tesla Motors has issued a panicky and unconvincing statement in response.

A Chevrolet Volt charging up. Credit: GM

If you can't find one of these, just go to a petrol station.

The GM trademark application for "range anxiety" was noted on Tuesday by car-crazy news site Jalopnik, and has been widely picked up in the mainstream media.

"It's something we call ‘range anxiety,' and it's real," a GM spokesman told Jalopnik. "That's something we need to be very aware of when we market [the Volt]. We're going to position this as a car first and electric second... people do not want to be stranded on the way home from work."

The Volt, as a plug-in hybrid, is expected to be able to make short trips - for instance the average American's daily commute - purely on battery power, and recharge from the mains in possibly-righteous-one-day-when-grid-leccy-is-green style. But it also has a normal combustion engine, which will kick in once the battery goes flat.

GM feels that "range anxiety" is a major reason why its original EV-1 battery car of the 1990s failed.

”We’ve been here before,” says GM marketing honcho Joel Ewanick. “We have first-hand experience with what the issues are.”

Choosing a cloud hosting partner with confidence

More from The Register

next story
SCREW YOU, Russia! NASA lobs $6.8bn at Boeing AND SpaceX to run space station taxis
Musk charging nearly half as much as Boeing for crew trips
Boffins say they've got Lithium batteries the wrong way around
Surprises at the nano-scale mean our ideas about how they charge could be all wrong
Thought that last dinosaur was BIG? This one's bloody ENORMOUS
Weighed several adult elephants, contend boffins
Edge Research Lab to tackle chilly LOHAN's final test flight
Our US allies to probe potential Vulture 2 servo freeze
Europe prepares to INVADE comet: Rosetta landing site chosen
No word yet on whether backup site is labelled 'K'
Cracked it - Vulture 2 power podule fires servos for 4 HOURS
Pixhawk avionics juice issue sorted, onwards to Spaceport America
City hidden beneath England's Stonehenge had HUMAN ABATTOIR. And a pub
Boozed-up ancients drank beer before tearing corpses apart
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.