Feeds

General Motors bitchslaps Tesla with Range Anxiety™

Fixed grins at cheeks-aflame 'leccycar firm

Security for virtualized datacentres

As US motor mammoth GM gears up for the launch of its plug-in hybrid Chevrolet Volt, it has applied to trademark the term "range anxiety" - meaning the fear suffered by battery-car owners regarding their ability to get home again after a given journey. Upstart battery car maker Tesla Motors has issued a panicky and unconvincing statement in response.

A Chevrolet Volt charging up. Credit: GM

If you can't find one of these, just go to a petrol station.

The GM trademark application for "range anxiety" was noted on Tuesday by car-crazy news site Jalopnik, and has been widely picked up in the mainstream media.

"It's something we call ‘range anxiety,' and it's real," a GM spokesman told Jalopnik. "That's something we need to be very aware of when we market [the Volt]. We're going to position this as a car first and electric second... people do not want to be stranded on the way home from work."

The Volt, as a plug-in hybrid, is expected to be able to make short trips - for instance the average American's daily commute - purely on battery power, and recharge from the mains in possibly-righteous-one-day-when-grid-leccy-is-green style. But it also has a normal combustion engine, which will kick in once the battery goes flat.

GM feels that "range anxiety" is a major reason why its original EV-1 battery car of the 1990s failed.

”We’ve been here before,” says GM marketing honcho Joel Ewanick. “We have first-hand experience with what the issues are.”

Internet Security Threat Report 2014

More from The Register

next story
SECRET U.S. 'SPACE WARPLANE' set to return from SPY MISSION
Robot minishuttle X-37B returns after almost 2 years in orbit
LOHAN crash lands on CNN
Overflies Die Welt en route to lively US news vid
America's super-secret X-37B plane returns to Earth after nearly TWO YEARS aloft
674 days in space for US Air Force's mystery orbital vehicle
'Utter killjoy Reg hacks have NEVER BEEN LAID', writes a fan
'Shuddit, smarty pants!' Some readers reacted badly to our last Doctor Who review ...
Experts brand LOHAN's squeaky-clean box
Phytosanitary treatment renders Vulture 2 crate fit for export
Carry On Cosmonaut: Willful Child is a poor taste Star Trek parody
Cringeworthy, crude and crass jokes abound in Steven Erikson’s sci-fi debut
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.