Feeds

General Motors bitchslaps Tesla with Range Anxiety™

Fixed grins at cheeks-aflame 'leccycar firm

The smart choice: opportunity from uncertainty

As US motor mammoth GM gears up for the launch of its plug-in hybrid Chevrolet Volt, it has applied to trademark the term "range anxiety" - meaning the fear suffered by battery-car owners regarding their ability to get home again after a given journey. Upstart battery car maker Tesla Motors has issued a panicky and unconvincing statement in response.

A Chevrolet Volt charging up. Credit: GM

If you can't find one of these, just go to a petrol station.

The GM trademark application for "range anxiety" was noted on Tuesday by car-crazy news site Jalopnik, and has been widely picked up in the mainstream media.

"It's something we call ‘range anxiety,' and it's real," a GM spokesman told Jalopnik. "That's something we need to be very aware of when we market [the Volt]. We're going to position this as a car first and electric second... people do not want to be stranded on the way home from work."

The Volt, as a plug-in hybrid, is expected to be able to make short trips - for instance the average American's daily commute - purely on battery power, and recharge from the mains in possibly-righteous-one-day-when-grid-leccy-is-green style. But it also has a normal combustion engine, which will kick in once the battery goes flat.

GM feels that "range anxiety" is a major reason why its original EV-1 battery car of the 1990s failed.

”We’ve been here before,” says GM marketing honcho Joel Ewanick. “We have first-hand experience with what the issues are.”

Eight steps to building an HP BladeSystem

More from The Register

next story
Malaysian Airlines flight MH17 claimed lives of HIV/AIDS cure scientists
Researchers, advocates, health workers among those on shot-down plane
Forty-five years ago: FOOTPRINTS FOUND ON MOON
NASA won't be back any time soon, sadly
Mwa-ha-ha-ha! Eccentric billionaire Musk gets his PRIVATE SPACEPORT
In the Lone Star State, perhaps appropriately enough
MARS NEEDS OCEANS to support life - and so do exoplanets
Just being in the Goldilocks zone doesn't mean there'll be anyone to eat the porridge
The Sun took a day off last week and made NO sunspots
Someone needs to get that lazy star cooking again before things get cold around here
Diary note: Pluto's close-up is a year from … now!
New Horizons is less than a year from the dwarf planet
Boffins discuss AI space program at hush-hush IARPA confab
IBM, MIT, plenty of others invited to fill Uncle Sam's spy toolchest, but where's Google?
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.