Feeds

AOL goes soul-searching with Google in 5-year deal

Gets into mobile search (result), agrees to provide content to YouTube (not so much)

Top 5 reasons to deploy VMware with Tegile

AOL has signed a deal with Google to make it the sole provider for paid text-based search and contextual ads on the company's US websites for the next five years.

In effect the two internet companies renewed and expanded their vows today to include the all-important mobile search and the (to date) non-revenue generator YouTube.

But the announcement itself is a timely one given that it comes just 48 hours after Microsoft's Bingification of Yahoo! drew closer on Tuesday, when the transition of advertisers' search-based campaigns from Yahoo! Search Marketing to MS adCenter kicked off.

The deal struck by AOL and Google will see the two firms sharing revenues, but financial terms of the agreement were not disclosed.

"Today is another important step in the turnaround of AOL," said the ailing web outfit's boss Tim Armstrong.

"AOL users will be getting a better search and search ads experience from the best search company in the world – Google.

"After nearly a decade-long partnership in search, we're looking forward to expanding our global relationship to mobile search and YouTube. All aspects of our partnership will be improved by this deal." ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Preview redux: Microsoft ships new Windows 10 build with 7,000 changes
Latest bleeding-edge bits borrow Action Center from Windows Phone
Google opens Inbox – email for people too thick to handle email
Print this article out and give it to someone tech-y if you get stuck
Microsoft promises Windows 10 will mean two-factor auth for all
Sneak peek at security features Redmond's baking into new OS
FTDI yanks chip-bricking driver from Windows Update, vows to fight on
Next driver to battle fake chips with 'non-invasive' methods
UNIX greybeards threaten Debian fork over systemd plan
'Veteran Unix Admins' fear desktop emphasis is betraying open source
Entity Framework goes 'code first' as Microsoft pulls visual design tool
Visual Studio database diagramming's out the window
Google+ goes TITSUP. But WHO knew? How long? Anyone ... Hello ...
Wobbly Gmail, Contacts, Calendar on the other hand ...
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.