Feeds

AOL goes soul-searching with Google in 5-year deal

Gets into mobile search (result), agrees to provide content to YouTube (not so much)

Combat fraud and increase customer satisfaction

AOL has signed a deal with Google to make it the sole provider for paid text-based search and contextual ads on the company's US websites for the next five years.

In effect the two internet companies renewed and expanded their vows today to include the all-important mobile search and the (to date) non-revenue generator YouTube.

But the announcement itself is a timely one given that it comes just 48 hours after Microsoft's Bingification of Yahoo! drew closer on Tuesday, when the transition of advertisers' search-based campaigns from Yahoo! Search Marketing to MS adCenter kicked off.

The deal struck by AOL and Google will see the two firms sharing revenues, but financial terms of the agreement were not disclosed.

"Today is another important step in the turnaround of AOL," said the ailing web outfit's boss Tim Armstrong.

"AOL users will be getting a better search and search ads experience from the best search company in the world – Google.

"After nearly a decade-long partnership in search, we're looking forward to expanding our global relationship to mobile search and YouTube. All aspects of our partnership will be improved by this deal." ®

3 Big data security analytics techniques

More from The Register

next story
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Inside the Hekaton: SQL Server 2014's database engine deconstructed
Nadella's database sqares the circle of cheap memory vs speed
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Half of Twitter's 'active users' are SILENT STALKERS
Nearly 50% have NEVER tweeted a word
Internet-of-stuff startup dumps NoSQL for ... SQL?
NoSQL taste great at first but lacks proper nutrients, says startup cloud whiz
IRS boss on XP migration: 'Classic fix the airplane while you're flying it attempt'
Plus: Condoleezza Rice at Dropbox 'maybe she can find ... weapons of mass destruction'
Ditch the sync, paddle in the Streem: Upstart offers syncless sharing
Upload, delete and carry on sharing afterwards?
Microsoft TIER SMEAR changes app prices whether devs ask or not
Some go up, some go down, Redmond goes silent
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.