Feeds

Geek tech firm loses Jedi credentials

Lucasfilm swoop crushes opposition

Internet Security Threat Report 2014

Jedi Mind Inc has conceded that someone else might just own the term Jedi, and has changed its name to Mind Technologies Inc.

The decision follows legal action from Lucasfilm, which reckons it owns the Jedi Knights and everything associated with them. The action will probably now be dropped.

Jedi Mind Inc reportedly agreed to phase out the term Jedi last year, but then failed to do so. This prompted action against the company by Lucasfilm, which owns trademarks including the Jedi, their robes, and of course a telepathic oneness with other Jedi in the universe.

Which won't include Mind Technologies: its internet presence has been expunged of references to the fictional order, with jedimindinc.com already forwarding to mindtechnologiesinc.com and products renamed to remove any reference to the guardians of peace and justice in the galaxy.

The products themselves remain the same, though the remote-controlled mouse is now a "Mind Mouse" rather than a "Jedi Mouse" - which is a shame as the latter brings up a nice image of a cloaked mouse welding a light sabre, though that would be breach of trademark. ®

Intelligent flash storage arrays

More from The Register

next story
Nexus 7 fandroids tell of salty taste after sucking on Google's Lollipop
Web giant looking into why version 5.0 of Android is crippling older slabs
All aboard the Poo Bus! Ding ding, route Number Two departing
Only another three days of pooing and I can have a ride!
Heyyy! NICE e-bracelet you've got there ... SHAME if someone were to SUBPOENA it
Court pops open cans of worms and whup-ass in Fitbit case
Official: European members prefer to fondle Apple iPads
Only 7 of 50 parliamentarians plump for Samsung Galaxy S
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Space Commanders rebel as Elite:Dangerous kills offline mode
Frontier cops an epic kicking in its own forums ahead of December revival
The IT Crowd's internet in a box gets $240k of crowdcash for a cause
'Outernet' project proposes satellite-fuelled 'Lantern' WiFi library for remote areas
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Protecting against web application threats using SSL
SSL encryption can protect server‐to‐server communications, client devices, cloud resources, and other endpoints in order to help prevent the risk of data loss and losing customer trust.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.