Feeds

Yahoo! begins ad handover to Microsoft

Bingification to end in October — maybe

Beginner's guide to SSL certificates

The Bingification of Yahoo! took another step forward Tuesday, when the transition of advertisers' search-based campaigns from Yahoo! Search Marketing to Microsoft adCenter got underway.

"A combined Bing and Yahoo! will provide advertisers with a competitive alternative in search advertising, enabling advertisers to reach more than 159 million searchers in the US and 15 million in Canada on Yahoo! Search, Bing and our partners with one ad buy," wrote David Pann, general manager of the Microsoft Advertising Search Network, in a post here.

According to Pann, Bing and Yahoo! together reach 31.6 per cent of the US searching public.

The announcement of the beginning of the search-ad switcheroo comes one week after Yahoo! completed the transition of its in-house search to Microsoft's in the US and Canada — Yahoo!'s search-result pages are now festooned with a Powered by Bing™ tag.

Until the transition is complete, advertisers will need to manage both their Yahoo! Search Marketing and Microsoft adCenter accounts, but when the transition ends, ad management will be all adCenter, all the time.

The transition will take two months if all goes according to plan — and if there are hiccups, it may take longer.

Pann, though, took pains to assure advertisers that the all-important holiday shopping frenzy won't be interrupted. "While we expect the paid search transition to be complete by the end of October, and we are on track to reach that goal," he wrote, "we still may consider holding off on the full integration of paid search until 2011 if we feel that the transition will in any way impact the holiday season."

The Reg predicts that there will be a goodly amount of finger-crossing among advertisers and Bing and Yahoo! engineers during the next eight-plus weeks. ®

Choosing a cloud hosting partner with confidence

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Internet Security Threat Report 2014
An overview and analysis of the year in global threat activity: identify, analyze, and provide commentary on emerging trends in the dynamic threat landscape.