Feeds

Google munches mobile game builder

Feast of social startups

Seven Steps to Software Security

Google has snapped up yet another "social" startup. This week's purchase — not to be confused with last week's — is SocialDeck, an outfit that builds mobile games.

As noticed by Inside Social Games, SocialDeck announced its purchased with a post to its home page. "We're super excited that someone found our social games as fun as you have — in this case, that 'someone' is Google," the post reads, before saying that the company was started with the goal of "connecting friends through social games on all kinds of exciting new mobile devices. We've been amazed and humbled by all the stories."

The company has launched several titles for the iPhone and the Blackberry as well as for Facebook — not a mobile device, of course, but a social network that can be used on mobile devices. SocialDeck says its social-gaming platform enables simultaneous game play across multiple mobile devices and social networks.

Last week, word arrived that Google had snapped up Ångströ, an outfit that built all sorts of apps that hook into "social" sites such as Facebook, Twitter, and LinkedIn. And in July, it nabbed Jambool, a company that builds applications for social networks involving virtual currency and virtual goods, and Slide, another social-app outfit.

In February, Google acquired Aardvark, a social-search business, and it has invested about $100 million in Zynga, which builds games for Facebook and other social sites. Google boss Eric Schmidt says that a partnership between Zynga and Google is on the way, though he did not confirm a report that Google is building a game-happy answer to Facebook known as Google Me. Google's previous forays into social networking — which the company must see as an important means of collecting user data and serving targeted ads — haven't achieved much success. Think Orkut. And Google Buzz. ®

Boost IT visibility and business value

More from The Register

next story
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Airbus promises Wi-Fi – yay – and 3D movies (meh) in new A330
If the person in front reclines their seat, this could get interesting
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
UK Parliament rubber-stamps EMERGENCY data grab 'n' keep bill
Just 49 MPs oppose Drip's rushed timetable
Want to beat Verizon's slow Netflix? Get a VPN
Exec finds stream speed climbs when smuggled out
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Mobile application security vulnerability report
The alarming realities regarding the sheer number of applications vulnerable to attack, and the most common and easily addressable vulnerability errors.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.