Feeds

Google eats pseudo Swedish social startup

Mmmm, Ångströ

Combat fraud and increase customer satisfaction

Google has acquired the Palo Alto-based startup Ångströ, an outfit that built all sorts of apps that hook into "social" sites such as Facebook, Twitter, and LinkedIn.

In a Friday blog post, Ångströ co-founder Rohit Khare indicated that his company had been snapped up by Mountain View, and though Google has not responded to our request for comment, it confirmed the buy with The New York Times.

"While our work here may be done, the struggle for open, interoperable social networks is still only just beginning," reads Khare's blog post, "and I'm looking forward to working on that in my new role at Google."

Khare says that his company was born almost four years ago when he "set out to solve a deceptively simple problem" involving Google Alerts, the Mountain View service that notifies you when particular keywords hit the web. The problem, Khare says, was that "95% of the Google Alerts I received about the entrepreneur Adam Rifkin were about the Hollywood movie director instead."

Using this as a jumping off point, he explains, the company went to build apps that discover new photos on Facebook, use LinkedIn profiles to improve caller ID, add "style" and links to Twitter, create a "real-time" social address book, and more. The Ångströ handle is inspired by the ångström, the unit of measure named for Swedish physicist Anders Jonas Ångström. "Ångströ represents the ability to hone in on highly focused, relevant news across professional networks. Where search engines such as Google and other news aggregator services have immense infrastructures that return a huge array of random results, Ångströ analyses a wide breadth of information from multiple data sources to deliver very few, yet very intelligent results."

Ångströ is just the latest so-called social startup snapped up by Google. Last month, it acquired Jambool, an outfit that builds applications for social networks involving virtual currency and virtual goods, and Slide, another social app company. And in February, it nabbed Aardvark, a kind of social search biz.

Google has also invested heavily in Zynga, a company that does games for sites such as Facebook, and Mountain View CEO Eric Schmidt recently acknowledged that the world can expect some sort of partnership with Zynga in the near future. According to The Wall Street Journal, Google is prepping a game-centric Facebook challenger dubbed Google Me. ®

Combat fraud and increase customer satisfaction

Whitepapers

Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.