Feeds

Google eats pseudo Swedish social startup

Mmmm, Ångströ

Security and trust: The backbone of doing business over the internet

Google has acquired the Palo Alto-based startup Ångströ, an outfit that built all sorts of apps that hook into "social" sites such as Facebook, Twitter, and LinkedIn.

In a Friday blog post, Ångströ co-founder Rohit Khare indicated that his company had been snapped up by Mountain View, and though Google has not responded to our request for comment, it confirmed the buy with The New York Times.

"While our work here may be done, the struggle for open, interoperable social networks is still only just beginning," reads Khare's blog post, "and I'm looking forward to working on that in my new role at Google."

Khare says that his company was born almost four years ago when he "set out to solve a deceptively simple problem" involving Google Alerts, the Mountain View service that notifies you when particular keywords hit the web. The problem, Khare says, was that "95% of the Google Alerts I received about the entrepreneur Adam Rifkin were about the Hollywood movie director instead."

Using this as a jumping off point, he explains, the company went to build apps that discover new photos on Facebook, use LinkedIn profiles to improve caller ID, add "style" and links to Twitter, create a "real-time" social address book, and more. The Ångströ handle is inspired by the ångström, the unit of measure named for Swedish physicist Anders Jonas Ångström. "Ångströ represents the ability to hone in on highly focused, relevant news across professional networks. Where search engines such as Google and other news aggregator services have immense infrastructures that return a huge array of random results, Ångströ analyses a wide breadth of information from multiple data sources to deliver very few, yet very intelligent results."

Ångströ is just the latest so-called social startup snapped up by Google. Last month, it acquired Jambool, an outfit that builds applications for social networks involving virtual currency and virtual goods, and Slide, another social app company. And in February, it nabbed Aardvark, a kind of social search biz.

Google has also invested heavily in Zynga, a company that does games for sites such as Facebook, and Mountain View CEO Eric Schmidt recently acknowledged that the world can expect some sort of partnership with Zynga in the near future. According to The Wall Street Journal, Google is prepping a game-centric Facebook challenger dubbed Google Me. ®

New hybrid storage solutions

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Murdoch to Europe: Inflict MORE PAIN on Google, please
'Platform for piracy' must be punished, or it'll kill us in FIVE YEARS
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
Show us your Five-Eyes SECRETS says Privacy International
Refusal to disclose GCHQ canteen menus and prices triggers Euro Human Rights Court action
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.