Feeds

Coca-Cola and Facebook get touchy with Israeli teens

Tagging the youth for fun and profit

Eight steps to building an HP BladeSystem

Coca-Cola is offering wrist bands to those attending the Village festival in Israel so they can update their Facebook status with a tap of the hand.

That tap has to be against one of the huge "Like" buttons Coca-Cola has erected around the site, though tags are recorded as youth pass the festival gates too, so organisers can see who is where and attendees can be sure that every moment is captured on Facebook.

The tags, modelled on Coca-Cola bottle tops, are optional, though the RFID Journal reports that the offer was accepted by all those attending the (alcohol-free) series of events that Coca-Cola sponsors.

Ten Coca-Cola Villages were held this year, each consisting of three days of swimming, music, stand-up comedy and sports. A total of 6,500 teenagers went along, though the supporting Facebook page has 55,000 signed up.

Not only could attendees automatically update their status with such gems as "I got the best massage of my life at Coca-Cola Village" while leaving the festival spa, but staff wandered around the events with digital cameras, taking photographs that could be instantly uploaded to Facebook by tapping the wrist against a portable reader.

The project was a huge success, with attendees happily providing free advertising for Coca-Cola, while organisers appreciated being able to see how many people were looking for food, or attending a particular performance - no doubt that data will be examined carefully when considering the line-up for next year.

Facebook Places might make this kind of approach redundant, though the wristbands (which were collected and reused) provide a nicely physical interaction, not to mention sharing location data the festival organisers as well as the rest of the world. Attendees don't seem worried that everyone will know where they were, after all - the Coca-Cola Village is the cool place to be. ®

Securing Web Applications Made Simple and Scalable

More from The Register

next story
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Bring back error correction, say Danish 'net boffins
We don't need no steenkin' TCP/IP retransmission and the congestion it causes
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.