Feeds

Coca-Cola and Facebook get touchy with Israeli teens

Tagging the youth for fun and profit

Providing a secure and efficient Helpdesk

Coca-Cola is offering wrist bands to those attending the Village festival in Israel so they can update their Facebook status with a tap of the hand.

That tap has to be against one of the huge "Like" buttons Coca-Cola has erected around the site, though tags are recorded as youth pass the festival gates too, so organisers can see who is where and attendees can be sure that every moment is captured on Facebook.

The tags, modelled on Coca-Cola bottle tops, are optional, though the RFID Journal reports that the offer was accepted by all those attending the (alcohol-free) series of events that Coca-Cola sponsors.

Ten Coca-Cola Villages were held this year, each consisting of three days of swimming, music, stand-up comedy and sports. A total of 6,500 teenagers went along, though the supporting Facebook page has 55,000 signed up.

Not only could attendees automatically update their status with such gems as "I got the best massage of my life at Coca-Cola Village" while leaving the festival spa, but staff wandered around the events with digital cameras, taking photographs that could be instantly uploaded to Facebook by tapping the wrist against a portable reader.

The project was a huge success, with attendees happily providing free advertising for Coca-Cola, while organisers appreciated being able to see how many people were looking for food, or attending a particular performance - no doubt that data will be examined carefully when considering the line-up for next year.

Facebook Places might make this kind of approach redundant, though the wristbands (which were collected and reused) provide a nicely physical interaction, not to mention sharing location data the festival organisers as well as the rest of the world. Attendees don't seem worried that everyone will know where they were, after all - the Coca-Cola Village is the cool place to be. ®

Security for virtualized datacentres

More from The Register

next story
TEEN RAMPAGE: Kids in iPhone 6 'Will it bend' YouTube 'prank'
iPhones bent in Norwich? As if the place wasn't weird enough
Consumers agree to give up first-born child for free Wi-Fi – survey
This Herod network's ace – but crap reception in bullrushes
Crouching tiger, FAST ASLEEP dragon: Smugglers can't shift iPhone 6s
China's grey market reports 'sluggish' sales of Apple mobe
Sea-Me-We 5 construction starts
New sub cable to go live 2016
New EU digi-commish struggles with concepts of net neutrality
Oettinger all about the infrastructure – but not big on substance
PEAK IPV4? Global IPv6 traffic is growing, DDoS dying, says Akamai
First time the cache network has seen drop in use of 32-bit-wide IP addresses
EE coughs to BROKEN data usage metrics BLUNDER that short-changes customers
Carrier apologises for 'inflated' measurements cockup
Comcast: Help, help, FCC. Netflix and pals are EXTORTIONISTS
The others guys are being mean so therefore ... monopoly all good, yeah?
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.