Feeds

Facebook leapfrogs Google's Orkut in India

Mountain View supports split personalities

Gartner critical capabilities for enterprise endpoint backup

Facebook’s popularity has overtaken Google’s Orkut in India, where Mountain View’s social network site had previously – and somewhat surprisingly – reigned supreme.

According to new figures from web traffic outfit comScore, Facebook edged ahead of Orkut in the past year with one million more users in India, where social network usage has shot up 43 per cent since July 2009.

Facebook pulled in 20.9 million users, while Orkut grabbed 19.9 million. Mark Zuckerberg’s company saw usage of its site leap 179 per cent in India in the past year. Orkut, meanwhile, grew by only 16 per cent in the country.

“The social networking phenomenon continues to gain steam worldwide, and India represents one of the fastest growing markets at the moment,” said comScore Asia-Pacific veep Will Hodgman.

“Though Facebook has tripled its audience in the past year to pace the growth for the category, several other social networking sites have posted their own sizeable gains.”

However, the comScore figures don’t give an entirely accurate picture of exactly who uses what social network in a given country, as its numbers exclude access via public computers and mobile phones or PDAs.

What the stats do show is that Google’s Orkut, which has failed to gain traction in the US since launch, is now losing its core market in India.

In related news, the Chocolate Factory said yesterday that it had tweaked Orkut to help users create different groups of “social circles” online.

“Social networks treated people from different groups like they were all the same: they were all ‘friends’,” wrote Google's Victor Ribeiro in a blog post.

“So we asked ourselves: does it need to work this way on the internet? Can we reproduce our groups of friends from real life on the internet? The answer is ‘yes!’ Starting today, we will change the core function of orkut so we can share and interact with different groups of friends on the internet just like we do in real life.”

Google said the changes to Orkut would be rolled out to its user-base over the next few days and added that there was “more to come”.

The company has of course been busily scooping up social network outfits from outside the Googleplex in a clear move to build a Facebook-wannabe site that isn’t tarnished by some of Mountain View’s high profile misfires in that market.

It’s less clear whether those tech firms bought by Google will have their code bolted onto Orkut, or if the company will create a shiny new social network site from the ground up. ®

Boost IT visibility and business value

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Fast And Furious 6 cammer thrown in slammer for nearly three years
Man jailed for dodgy cinema recording of Hollywood movie
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Scale data protection with your virtual environment
To scale at the rate of virtualization growth, data protection solutions need to adopt new capabilities and simplify current features.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?