Feeds

Yahoo! search Bingified in US and Canada

Microsoft back-ends it

Beginner's guide to SSL certificates

Yahoo! has completed its transition from an in-house search infrastructure to Microsoft Bing platform in the US and Canada.

Last week, the company said that it had begun moving its search back-end to Bing, and today, with a blog post, the company announced that the move is finished. "I am proud to announce that the transition of organic search between Yahoo! and Microsoft is complete," the post reads.

"With this week’s milestone behind us, Yahoo! will continue to drive technology innovation in the search experience to bring more value to users and advertisers alike. We are focused on creating rich, immersive experiences that foster serendipitous discovery for people across the Yahoo! network."

In a separate post, Microsoft said that other geographies will soon follow the US and Canada "in the weeks and months ahead." The companies are also working to move Yahoo!'s search ad infrastructure to Microsoft's AdCenter platform. This is still due for completion later this fall.

"As we have said all along, our primary goal is to provide advertisers with a quality transition experience in 2010, while being mindful of the holiday season," Microsoft said. ®

Security for virtualized datacentres

More from The Register

next story
Hey, Scots. Microsoft's Bing thinks you'll vote NO to independence
World's top Google-finding website calls it for the UK
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Apple CEO Tim Cook: TV is TERRIBLE and stuck in the 1970s
The iKing thinks telly is far too fiddly and ugly – basically, iTunes
Israeli spies rebel over mass-snooping on innocent Palestinians
'Disciplinary treatment will be sharp and clear' vow spy-chiefs
Huawei ditches new Windows Phone mobe plans, blames poor sales
Giganto mobe firm slams door shut on Microsoft. OH DEAR
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
OECD lashes out at tax avoiding globocorps' location-flipping antics
You hear that, Amazon, Google, Microsoft et al?
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.