Feeds

Google tests 'streaming' search engine

Results before you ask

Intelligent flash storage arrays

Google is testing a new incarnation of its search engine that rejiggers results pages as you type, according to a video captured by a UK-based SEO.

The company did not immediately respond to a request for comment. But judging from the video, Google refers to this as "streaming" search. As you key new characters into the search box – or remove characters – the entire search results page changes accordingly. "You don't even need to hit the 'Search' button anymore," says the SEO, Rob Ousbey. "Google updates the results for you while you're typing."

You can see Ousbey's video here:

Basically, Google is taking its "Suggest" tool a step further. Rather than just suggesting possible searches as you type, it's suggesting entire results pages. This is yet another way that Google is trying to give you information before you ask for it. "I actually think most people don't want Google to answer their questions," CEO Eric Schmidt recently told The Wall Street Journal. "They want Google to tell them what they should be doing next."

But again, "streaming" search is – at this point – only a test. "At any given time we are running between 50-200 search experiments," a company spokesman told TechCrunch. ®

Update

Google has now sent us the same statement it sent to TechCrunch, seeming to acknowledge that the video depicts a real Google test.

Internet Security Threat Report 2014

More from The Register

next story
The 'fun-nification' of computer education – good idea?
Compulsory code schools, luvvies love it, but what about Maths and Physics?
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Lords take revenge on REVENGE PORN publishers
Jilted Johns and Jennies with busy fingers face two years inside
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Yes, yes, Steve Jobs. Look what I'VE done for you lately – Tim Cook
New iPhone biz baron points to Apple's (his) greatest successes
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Edward who? GCHQ boss dodges Snowden topic during last speech
UK spies would rather 'walk' than do 'mass surveillance'
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.