Feeds

Google tests 'streaming' search engine

Results before you ask

The essential guide to IT transformation

Google is testing a new incarnation of its search engine that rejiggers results pages as you type, according to a video captured by a UK-based SEO.

The company did not immediately respond to a request for comment. But judging from the video, Google refers to this as "streaming" search. As you key new characters into the search box – or remove characters – the entire search results page changes accordingly. "You don't even need to hit the 'Search' button anymore," says the SEO, Rob Ousbey. "Google updates the results for you while you're typing."

You can see Ousbey's video here:

Basically, Google is taking its "Suggest" tool a step further. Rather than just suggesting possible searches as you type, it's suggesting entire results pages. This is yet another way that Google is trying to give you information before you ask for it. "I actually think most people don't want Google to answer their questions," CEO Eric Schmidt recently told The Wall Street Journal. "They want Google to tell them what they should be doing next."

But again, "streaming" search is – at this point – only a test. "At any given time we are running between 50-200 search experiments," a company spokesman told TechCrunch. ®

Update

Google has now sent us the same statement it sent to TechCrunch, seeming to acknowledge that the video depicts a real Google test.

5 things you didn’t know about cloud backup

More from The Register

next story
True fact: 1 in 4 Brits are now TERRORISTS
YouGov poll reveals terrible truth about the enemy within
Microsoft exits climate denier lobby group
ALEC will have to do without Redmond, it seems
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
BYOD's dark side: Data protection
An endpoint data protection solution that adds value to the user and the organization so it can protect itself from data loss as well as leverage corporate data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?