Feeds

Google tests 'streaming' search engine

Results before you ask

Next gen security for virtualised datacentres

Google is testing a new incarnation of its search engine that rejiggers results pages as you type, according to a video captured by a UK-based SEO.

The company did not immediately respond to a request for comment. But judging from the video, Google refers to this as "streaming" search. As you key new characters into the search box – or remove characters – the entire search results page changes accordingly. "You don't even need to hit the 'Search' button anymore," says the SEO, Rob Ousbey. "Google updates the results for you while you're typing."

You can see Ousbey's video here:

Basically, Google is taking its "Suggest" tool a step further. Rather than just suggesting possible searches as you type, it's suggesting entire results pages. This is yet another way that Google is trying to give you information before you ask for it. "I actually think most people don't want Google to answer their questions," CEO Eric Schmidt recently told The Wall Street Journal. "They want Google to tell them what they should be doing next."

But again, "streaming" search is – at this point – only a test. "At any given time we are running between 50-200 search experiments," a company spokesman told TechCrunch. ®

Update

Google has now sent us the same statement it sent to TechCrunch, seeming to acknowledge that the video depicts a real Google test.

The essential guide to IT transformation

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Kaspersky backpedals on 'done nothing wrong, nothing to fear' blather
Founder (and internet passport fan) now says privacy is precious
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
Sit tight, fanbois. Apple's '$400' wearable release slips into early 2015
Sources: time to put in plenty of clock-watching for' iWatch
Ex-IBM CEO John Akers dies at 79
An era disrupted by the advent of the PC
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?