Feeds

Google tests 'streaming' search engine

Results before you ask

The essential guide to IT transformation

Google is testing a new incarnation of its search engine that rejiggers results pages as you type, according to a video captured by a UK-based SEO.

The company did not immediately respond to a request for comment. But judging from the video, Google refers to this as "streaming" search. As you key new characters into the search box – or remove characters – the entire search results page changes accordingly. "You don't even need to hit the 'Search' button anymore," says the SEO, Rob Ousbey. "Google updates the results for you while you're typing."

You can see Ousbey's video here:

Basically, Google is taking its "Suggest" tool a step further. Rather than just suggesting possible searches as you type, it's suggesting entire results pages. This is yet another way that Google is trying to give you information before you ask for it. "I actually think most people don't want Google to answer their questions," CEO Eric Schmidt recently told The Wall Street Journal. "They want Google to tell them what they should be doing next."

But again, "streaming" search is – at this point – only a test. "At any given time we are running between 50-200 search experiments," a company spokesman told TechCrunch. ®

Update

Google has now sent us the same statement it sent to TechCrunch, seeming to acknowledge that the video depicts a real Google test.

Gartner critical capabilities for enterprise endpoint backup

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Banking apps: Handy, can grab all your money... and RIDDLED with coding flaws
Yep, that one place you'd hoped you wouldn't find 'em
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
Ex-IBM CEO John Akers dies at 79
An era disrupted by the advent of the PC
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.