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Google has bought Like.com in its latest social networking takeover.

The world's largest ad broker has in the past few weeks been hoovering up Web2.0 outfits in a clear move to build its own social network site by bringing in talent from outside the Googleplex.

Like.com confirmed that Mountain View had acquired the firm, but financial terms were kept secret.

The visual search and shopping website began life in 2006.

“We were the first to bring visual search to shopping, the first to build an automated cross-matching system for clothing, and more,” wrote Like.com's CEO Munjal Shah.

“We didn’t stop there, and we don’t have plans to stop now. We see joining Google as a way to supercharge our vision and supercharge our passion.”

In recent weeks Google has bought virtual currency firm Jambool and social network tech startup Slide.

The company is clearly targeting rival Facebook and at the same time declaring it needs to look elsewhere for the technology required to attempt to unseat Mark Zuckerberg from the Web2.0 throne. ®

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