Feeds

Google scoops up more social networking talent

I Like.com a lot, come play with me

Boost IT visibility and business value

Google has bought Like.com in its latest social networking takeover.

The world's largest ad broker has in the past few weeks been hoovering up Web2.0 outfits in a clear move to build its own social network site by bringing in talent from outside the Googleplex.

Like.com confirmed that Mountain View had acquired the firm, but financial terms were kept secret.

The visual search and shopping website began life in 2006.

“We were the first to bring visual search to shopping, the first to build an automated cross-matching system for clothing, and more,” wrote Like.com's CEO Munjal Shah.

“We didn’t stop there, and we don’t have plans to stop now. We see joining Google as a way to supercharge our vision and supercharge our passion.”

In recent weeks Google has bought virtual currency firm Jambool and social network tech startup Slide.

The company is clearly targeting rival Facebook and at the same time declaring it needs to look elsewhere for the technology required to attempt to unseat Mark Zuckerberg from the Web2.0 throne. ®

5 things you didn’t know about cloud backup

More from The Register

next story
Why has the web gone to hell? Market chaos and HUMAN NATURE
Tim Berners-Lee isn't happy, but we should be
Linux turns 23 and Linus Torvalds celebrates as only he can
No, not with swearing, but by controlling the release cycle
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Sin COS to tan Windows? Chinese operating system to debut in autumn – report
Development alliance working on desktop, mobe software
Eat up Martha! Microsoft slings handwriting recog into OneNote on Android
Freehand input on non-Windows kit for the first time
This is how I set about making a fortune with my own startup
Would you leave your well-paid job to chase your dream?
(Not so) Instagram now: Time-shifting Hyperlapse iPhone tool unleashed
Photos app now able to shoot fast-moving videos
prev story

Whitepapers

A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.