Feeds

Nokia drops Nokia from Nokia Music

What's an Ovi?

Seven Steps to Software Security

The world's biggest mobile company is to remove the obscure and confusing "Nokia" branding from its key strategic music service, Comes With Music, and lavish it with the world-renowned and highly respected "Ovi" brand, instead.

The news didn't merit an official announcement, but was leaked to bloggers instead. A spokesperson explained the move:

"The new name is also simpler for music fans around the world to understand, and when presented in local language, will better communicate our truly local service proposition in each market. In doing so, we are giving our users a simplified, Ovi-branded experience."

Quite right.

People often ask, "What's a Nokia? - is it some new kind of yoga or a fashionable new diet?" Then you remind them - it's the platform for the Ovi mobile services experience - and the fog of confusion quickly clears.

The Comes With Music program bundles unlimited access to music with a Nokia device for a period of 12, 18 or 24 months. Users can then keep the music they download, or pay to renew the subscription. The phone giant pulled its other music service, the Music Store, which is available in 23 countries, under its the Ovi services brand some time ago.

In related news, Nokia will no longer sponsor a high-profile New York events venue. The hi-tech 2,100 seat Nokia Times Square Theater will become the Best Buy Theater. Nokia will continue to sponsor two larger venues in Los Angeles.

A spokesperson told the New York Times it was more interested in "reaching customers where they consume content, online, as opposed to at a physical venue".

The immense pulling power and formidable reputation of "Ovi" should help there. ®

The smart choice: opportunity from uncertainty

More from The Register

next story
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
BlackBerry: Toss the server, mate... BES is in the CLOUD now
BlackBerry Enterprise Services takes aim at SMEs - but there's a catch
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.