Nokia gets into analytics
A declining share measured is still declining
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Nokia is to buy analytics service Motally, providing the technology to measure precisely how few people are using Nokia phones these days.
Motally isn't a large company - eight people based in San Francisco - but its technology is designed to be embedded in mobile applications to collect demographic and usage data, which Nokia hopes can be used to demonstrate the continuing viability of its platforms.
Nokia plans to port Motally's technology to Qt, Symbian, Meego and Java. This will take some effort, as Mobally is currently focused on Nokia's competitors, Android, iOS and BlackBerry.
Application developers routinely collect user information these days, but companies like Motally collate information from different applications. Developers are encouraged to embed a small quantity of monitoring code in exchange for information about what their users are doing. The company running the service can then make money on the aggregated data.
The best-known of such companies is Flurry, which upset Steve Jobs by reporting that applications were being tested (within the Apple campus) on the iPad device, well before it was launched. Apple has since said that it won't allow such monitoring on its platform, other than what it performs itself, but that ban hasn't yet been imposed.
That won't be a problem for Motally now that it will be focusing on Nokia's platforms, but the value of such information is directly proportional to the number of instances that the company can get embedded into handsets. That means that Ovi is going to have to do a better job selling applications if there's going to be anything worth measuring. ®
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COMMENTS
What are you talking about?
"Nokia is to buy analytics service Motally, providing the technology to measure precisely how few people are using Nokia phones these days."
Crikey, what were you on when you wrote this? Are you not aware that Nokia still sells more phones globally than any other company by quite some margin? If not, you should probably do some research before you write this nonsense.
Fail icon, as there doesn't seem to be one to indicate a 'hack'.
I think you miss the point...
Nokia has become the favorite phone company to bash because it is so large and is lagging in the 'hottest' market of PDA phones.
The point is that its fun to poke fun of Nokia.
Nokia of old
"Nokia has become the favorite phone company to bash because it is so large and is lagging in the 'hottest' market of PDA phones."
And the thing that makes it even worse is that at one time they had the hotest mobiles you could get - the communicators - with 386 and then 486 processors when the original pentium was just making it into PCs.
They seem to have lost their way and strayed very far from the path. Nokia WTF are you doing? WAKE UP!
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