Feeds

Nokia gets into analytics

A declining share measured is still declining

Secure remote control for conventional and virtual desktops

Nokia is to buy analytics service Motally, providing the technology to measure precisely how few people are using Nokia phones these days.

Motally isn't a large company - eight people based in San Francisco - but its technology is designed to be embedded in mobile applications to collect demographic and usage data, which Nokia hopes can be used to demonstrate the continuing viability of its platforms.

Nokia plans to port Motally's technology to Qt, Symbian, Meego and Java. This will take some effort, as Mobally is currently focused on Nokia's competitors, Android, iOS and BlackBerry.

Application developers routinely collect user information these days, but companies like Motally collate information from different applications. Developers are encouraged to embed a small quantity of monitoring code in exchange for information about what their users are doing. The company running the service can then make money on the aggregated data.

The best-known of such companies is Flurry, which upset Steve Jobs by reporting that applications were being tested (within the Apple campus) on the iPad device, well before it was launched. Apple has since said that it won't allow such monitoring on its platform, other than what it performs itself, but that ban hasn't yet been imposed.

That won't be a problem for Motally now that it will be focusing on Nokia's platforms, but the value of such information is directly proportional to the number of instances that the company can get embedded into handsets. That means that Ovi is going to have to do a better job selling applications if there's going to be anything worth measuring. ®

Remote control for virtualized desktops

More from The Register

next story
Mighty Blighty broadbanders beg: Let us lay cable in BT's, er, ducts
Complain to Ofcom that telco has 'effective monopoly'
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Broadband sellers in the UK are UP TO no good, says Which?
Speedy network claims only apply to 10% of customers
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
Ofcom tackles complaint over Premier League footie TV rights
Virgin Media: UK fans pay the most for the fewest matches
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Go beyond APM with real-time IT operations analytics
How IT operations teams can harness the wealth of wire data already flowing through their environment for real-time operational intelligence.
Why CIOs should rethink endpoint data protection in the age of mobility
Assessing trends in data protection, specifically with respect to mobile devices, BYOD, and remote employees.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?