Feeds

Google Nexus One 'too popular' in dev phone afterlife

Dead and loving it

Providing a secure and efficient Helpdesk

Google's Nexus One phone was a flop as a sold-direct-to-consumer "superphone," but according to the company, it's a huge hit in its new incarnation as a developer platform.

With a blog post Friday morning, Google Android man Tim Bray announced that the Nexus One developer phone has already sold out and that the company is working to restock. "A couple of weeks ago, we arranged that registered developers could buy an unlocked Nexus One via their publisher page in Android Market. We think it’s a good development platform and a nice phone. Apparently, you agree. Somewhat too many of you, in fact," Bray writes.

"We blew through the (substantial) initial inventory in almost no time, and they’re back-ordered from HTC, who are doing a pretty good job of managing runaway success amid a worldwide AMOLED shortage. Everyone appreciates that it’s important to the platform to get phones in the hands of developers, so we’re working hard on re-stocking the shelves; stand by."

One wonders how big that initial inventory was. Google is selling the unlocked phone to developers at the same price it was sold to consumers, $530, and the device was hardly a sales king when it greeted the world from an online store Google said would revolutionize phones sales. According to third-party estimates, Google sold little more than 500,000 Nexus One phones through its now-defunct online store.

But slow sales weren't the phone's only problem. We've always assumed Google's online store was closed under pressure from existing Android partners such as Verizon.

The phone is now being sold through various retail outlets as well as through Google's Android developer program. You must be a registered developer to buy the developer incarnation. ®

Security for virtualized datacentres

More from The Register

next story
Same old iPad? NO. The new 'soft SIMs' are BIG NEWS
AppleSIM 'ware to allow quick switch of carriers
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Brits: Google, can you scrape 60k pages from web, pleeease
Hey, c'mon Choc Factory, it's our 'right to be forgotten'
Of COURSE Stephen Elop's to blame for Nokia woes, says author
'Google did have some unique propositions for Nokia'
It's even GRIMMER up North after MEGA SKY BROADBAND OUTAGE
By 'eck! Eccles cake production thrown into jeopardy
Mobile coverage on trains really is pants
You thought it was just *insert your provider here*, but now we have numbers
Don't mess with Texas ('cos it's getting Google Fiber and you're not)
A bit late, but company says 1Gbps Austin network almost ready to compete with AT&T
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.