Feeds

Google Nexus One 'too popular' in dev phone afterlife

Dead and loving it

The essential guide to IT transformation

Google's Nexus One phone was a flop as a sold-direct-to-consumer "superphone," but according to the company, it's a huge hit in its new incarnation as a developer platform.

With a blog post Friday morning, Google Android man Tim Bray announced that the Nexus One developer phone has already sold out and that the company is working to restock. "A couple of weeks ago, we arranged that registered developers could buy an unlocked Nexus One via their publisher page in Android Market. We think it’s a good development platform and a nice phone. Apparently, you agree. Somewhat too many of you, in fact," Bray writes.

"We blew through the (substantial) initial inventory in almost no time, and they’re back-ordered from HTC, who are doing a pretty good job of managing runaway success amid a worldwide AMOLED shortage. Everyone appreciates that it’s important to the platform to get phones in the hands of developers, so we’re working hard on re-stocking the shelves; stand by."

One wonders how big that initial inventory was. Google is selling the unlocked phone to developers at the same price it was sold to consumers, $530, and the device was hardly a sales king when it greeted the world from an online store Google said would revolutionize phones sales. According to third-party estimates, Google sold little more than 500,000 Nexus One phones through its now-defunct online store.

But slow sales weren't the phone's only problem. We've always assumed Google's online store was closed under pressure from existing Android partners such as Verizon.

The phone is now being sold through various retail outlets as well as through Google's Android developer program. You must be a registered developer to buy the developer incarnation. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
EE fails to apologise for HUGE T-Mobile outage that hit Brits on Friday
Customer: 'Please change your name to occasionally somewhere'
Time Warner Cable customers SQUEAL as US network goes offline
A rude awakening: North Americans greeted with outage drama
We need less U.S. in our WWW – Euro digital chief Steelie Neelie
EC moves to shift status quo at Internet Governance Forum
BT customers face broadband and landline price hikes
Poor punters won't be affected, telecoms giant claims
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.