Original URL: http://www.theregister.co.uk/2010/08/19/polaroid_reald/
Polaroid preps 3D-ready sunglasses
Out of the sun into the cinema
Polaroid signed a licensing deal with 3D technology company RealD  last month, but it's taken until now for World+Dog to take any notice.
We're not at all surprised, since the idea behind the partnership, that Polaroid will offer "premium" 3D glasses for cinema usage, is bonkers.
Cinema-supplied 3D specs are cheap, especially if you don't throw them away. Why pay more for a branded pair?
And while Polaroid's offerings will be "fully UV-protective so that a consumer can choose to wear the product outdoors without risk of UV damage", is it really all that hard to remove your 3D specs and replace them with your sunnies when you leave your local Odeon?
Polaroid  and RealD did the deal in July, but Polaroid has yet to say when its first cinema-ready sunglasses will go on sale.
But you can view snaps of the initial collection here . ®