Feeds

Polaroid preps 3D-ready sunglasses

Out of the sun into the cinema

  • alert
  • submit to reddit

Intelligent flash storage arrays

Polaroid signed a licensing deal with 3D technology company RealD last month, but it's taken until now for World+Dog to take any notice.

We're not at all surprised, since the idea behind the partnership, that Polaroid will offer "premium" 3D glasses for cinema usage, is bonkers.

Polaroid RealD

Cinema-supplied 3D specs are cheap, especially if you don't throw them away. Why pay more for a branded pair?

And while Polaroid's offerings will be "fully UV-protective so that a consumer can choose to wear the product outdoors without risk of UV damage", is it really all that hard to remove your 3D specs and replace them with your sunnies when you leave your local Odeon?

Polaroid and RealD did the deal in July, but Polaroid has yet to say when its first cinema-ready sunglasses will go on sale.

But you can view snaps of the initial collection here. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
Here's your chance to buy an ancient, working APPLE ONE
Warning: Likely to cost a lot even for a Mac
Xiaomi boss snaps back at Jony Ive's iPhone rival 'theft' swipe
I'll have a handset delivered. Judge us after you try us...
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.