Feeds

Smartphone boom drives media multi-tasking

Ofcom unloads industry infoskip today

Choosing a cloud hosting partner with confidence

The communications regulator Ofcom has released its annual megadump of industry statistics and factoids, and is highlighting that we're using the internet more and using multiple communications services at the same time more often too.

Multi-tasking, where users might make a phone call while surfing the net, for example, now accounts for a fifth of media and communications use.

Equally unsurprisingly, such behaviour is more common in young people, who cram more than nine and a half hours' total usage into six and a half hours. That compares to eight hours 48 minutes squeezed into the population average of seven hours of usage. Over-55s spend just 12 per cent of the media and communications time multi-tasking.

Ofcom attributes the overall rise in multi-tasking to the boom in smartphone ownership, which is up 81 per cent from 7.2 million users in May 2009 to 12.8 million in May 2010.

"Increasingly, mobile devices – especially smartphones – are used for multi-media, but live evening TV still remains the main entertainment event of the day," said Ofcom strategy partner Peter Phillips.

"Younger people have shown the biggest changes in how we use media – particularly using different media at the same time. But the divide between younger and older people's use of technology is starting to narrow as more older people are getting online and finding that things like email are very important to them."

For the first time, more than 50 per cent of over-55-year-olds have broadband at home.

Google retains the greatest reach of any website, but has been overtaken in total page views by Facebook. MySpace and Bebo lost 37 and 60 per cent of their UK audiences last year respectively, confirming their staus as social networking has-beens.

More traditional media and communications are going strong, however, TV would be most missed by half of adults, up from 44 per cent in 2005. Meanwhile average voice call minutes are still rising.

The full report, a mere 377 pages, is here (pdf). ®

Beginner's guide to SSL certificates

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
DOUBLE BONK: Testy fanbois catch Apple Pay picking pockets
Users wail as tapcash transactions are duplicated
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
In the next four weeks, 100 people will decide the future of the web
While America tucks into Thanksgiving turkey, the world will be taking over the net
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.