Feeds

Spotify-style streaming beats piracy, boosts sales - survey

Users more likely to buy

The Power of One eBook: Top reasons to choose HP BladeSystem

The music business is beaten up for lots of reasons. One quite justifiable reason is its level of knowledge about what we actually do on digital networks. When a bigwig makes a statement about music consumption, it's invariably based on hunches rather empirical evidence. This item might help.

A poll by Norstat for a Norwegian music service reckons that 54 per cent of people who use streaming services such as Spotify have stopped downloading music illegally.

68 per cent say they are playing more music as a result, with a strong discovery element (72 per cent).

The research was conducted for Aspiro, a music streaming company (there's a surprise) in June.

The Norwegian streaming demographic is skewed towards techie, urban blokes - just 19 per cent of those polled who use streaming services are female.

A poll for Money Supermarket back in November suggested that two thirds of Spotify users either downloaded fewer unlicensed tracks from sites such as Pirate Bay or Rapidshare or had stopped altogether.

Spotify has yet to launch in the US, but is now heading for a stratospheric valuation of around $300m. A very big payday beckons for Spotify's major label investors - if they can find a buyer.

Free, open streaming services such as Spotify and We7 are now touted as the first destinations people go to hear a music recommendation. But isn't YouTube the world's default jukebox? Curiously neither Google nor the music industry (with the honorable exception of the UK's PRS) has made much of an effort to monetize it, or develop its strengths as a repository of both popular and obscure music.

Funny, that. ®

Top three mobile application threats

More from The Register

next story
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.