Feeds

Spotify-style streaming beats piracy, boosts sales - survey

Users more likely to buy

Providing a secure and efficient Helpdesk

The music business is beaten up for lots of reasons. One quite justifiable reason is its level of knowledge about what we actually do on digital networks. When a bigwig makes a statement about music consumption, it's invariably based on hunches rather empirical evidence. This item might help.

A poll by Norstat for a Norwegian music service reckons that 54 per cent of people who use streaming services such as Spotify have stopped downloading music illegally.

68 per cent say they are playing more music as a result, with a strong discovery element (72 per cent).

The research was conducted for Aspiro, a music streaming company (there's a surprise) in June.

The Norwegian streaming demographic is skewed towards techie, urban blokes - just 19 per cent of those polled who use streaming services are female.

A poll for Money Supermarket back in November suggested that two thirds of Spotify users either downloaded fewer unlicensed tracks from sites such as Pirate Bay or Rapidshare or had stopped altogether.

Spotify has yet to launch in the US, but is now heading for a stratospheric valuation of around $300m. A very big payday beckons for Spotify's major label investors - if they can find a buyer.

Free, open streaming services such as Spotify and We7 are now touted as the first destinations people go to hear a music recommendation. But isn't YouTube the world's default jukebox? Curiously neither Google nor the music industry (with the honorable exception of the UK's PRS) has made much of an effort to monetize it, or develop its strengths as a repository of both popular and obscure music.

Funny, that. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
In the next four weeks, 100 people will decide the future of the web
While America tucks into Thanksgiving turkey, the world will be taking over the net
Microsoft EU warns: If you have ties to the US, Feds can get your data
European corps can't afford to get complacent while American Big Biz battles Uncle Sam
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.