Feeds

US fanbois await freedom from Big Phone

Over a third on hold

Intelligent flash storage arrays

If, as is rumored, Verizon will end AT&T's exclusive US hold on Apple's iPhone beginning in January, it may mean big trouble for Big Phone.

That's the conclusion reached by a survey released Monday by the market-research firm Morpace, which found that 34 per cent of current US iPhone users are waiting for the überpopular handset to become available through another carrier before they upgrade.

Morpace iPhone-upgrade stats

This chart should cause some trepidation in Big Phone's executive suite (source: Morpace)

For "another carrier", read "Verizon", the US wireless leader that has been the subject of an ongoing series of rumors of an upcoming iPhone deal — rumors that have gained credence in recent weeks.

According to Morpace, the reason for iPhone users' reluctance to sign another contract with AT&T in order to upgrade is simple: "A sizeable percentage of AT&T's iPhone customers are known to have become dissatisfied with its carrier's service and/or data plans, including network coverage, dropped calls and other issues."

However, in her thorough coverage of the Morpace report, Cnet's Marguerite Reardon reminds us that although Verizon subscribers "continue to give the company high marks in terms of satisfaction for its network," they're less generous when it comes to its customer service.

Reardon reminds us that another recent survey found that when questioned about satisfaction regarding customer-service calls, users Verizon placed dead last, behind AT&T, Sprint, and T-Mobile — even though the company had been number one as recently as the fourth quarter of last year.

She also points out that both AT&T and Verizon have nearly identical "churn rates", meaning the percentage of users who jump from their service to another: 1.27 per cent for Verizon versus 1.29 per cent for AT&T in the second quarter of this year.

But Morpace's survey indicates that those rates may fall out of balance if — when? — Verizon begins offering the iPhone in the US.

After all, in yet another recent survey asking iPhone 4 owners what they liked least about their Jobsian handsets, the top complaint was "requirement to Use AT&T's Network". Reasons numbers three and four were also Big Phone related: "coverage/speed/quality of AT&T's 3G network", and "excessive dropped calls".

Reason number two, by the way — Antennagate or no Antennagate — was "antenna issues". ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Will BlackBerry make a comeback with its SQUARE smartphones?
Plus PC PIMs from company formerly known as RIM
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
EE buys 58 Phones 4u stores for £2.5m after picking over carcass
Operator says it will safeguard 359 jobs, plans lick of paint
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Google+ GOING, GOING ... ? Newbie Gmailers no longer forced into mandatory ID slurp
Mountain View distances itself from lame 'network thingy'
Vodafone to buy 140 Phones 4u stores from stricken retailer
887 jobs 'preserved' in the process, says administrator PwC
Bonking with Apple has POUNDED mobe operators' wallets
... into submission. Weve squeals, ditches payment plans
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.