Feeds

Big Blue blows $480m on Unica buy

Sidling up to software

The essential guide to IT transformation

Big Blue is to buy marketing software outfit Unica Corp for $480m, or $21 per share.

The acquisition is a clear signal that IBM hopes to shoulder its way into the lucrative ad software field.

In the past few months IBM has been making noises about scooping up companies that will help Big Blue slip into the software and services game. Marketing and ad buys are its current preoccupation.

Unica, which produces marketing and brand campaigns for clients that include, eBay, US Cellular, Monster and Best Buy, will be folded into IBM’s software solution’s wing of the business.

Recently IBM hoovered up Coremetrics and AT&T’s Sterling Commerce.

“This expanding portfolio, combined with IBM’s WebSphere Commerce software aims to help companies automate, manage, and accelerate core business processes across marketing, demand generation, sales, order processing and fulfillment,” said the company in a statement.

IBM plans to splurge $20bn on such buyouts over the next five years. ®

The essential guide to IT transformation

More from The Register

next story
Microsoft boots 1,500 dodgy apps from the Windows Store
DEVELOPERS! DEVELOPERS! DEVELOPERS! Naughty, misleading developers!
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Uber, Lyft and cutting corners: The true face of the Sharing Economy
Casual labour and tired ideas = not really web-tastic
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
Linux turns 23 and Linus Torvalds celebrates as only he can
No, not with swearing, but by controlling the release cycle
Scratched PC-dispatch patch patched, hatched in batch rematch
Windows security update fixed after triggering blue screens (and screams) of death
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?