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Pure goes with the Flow

Build a business case: developing custom apps

Pure, the UK digital radio maker, has launched FlowSongs, a cloud-based music service for British customers that identifies tracks on a radio station and gives listeners the option to buy.

While tuned in to any digital, FM or internet radio station, users can tag tracks, purchase them, then stream them without having to turn a computer on.

To use FlowSongs, customers must sign up to The Lounge and top up with a credit or debit card. Although funds are required to buy tracks, a free 90 day trial subscription to FlowSongs is activated, giving users unlimited tags.

Tracks are individually priced, usually between 79p and £1.29 and when the trial expires, FlowSongs costs £3 a year to keep running.

Pure Flow

Purchased music is stored on The Lounge and can be streamed from any Pure radio with Flow technology. In addition to making playlists on The Lounge, tracks can be downloaded to a computer or uploaded to an MP3 player.

A beta version of FlowSongs is available in the UK from August 16 through all Pure internet-connected radios. An international launch is expected later in the year. ®

Build a business case: developing custom apps

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