Original URL: http://www.theregister.co.uk/2010/08/11/plastic_logic_e_reader_que/
Plastic Logic sees the back of the Que
Company ends e-Reader project
Posted in Tablets, 11th August 2010 11:58 GMT
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Electronics manufacturer Plastic Logic [1] has pulled the plug on Que, the company's e-reader, after concluding the unreleased device [2] no longer has space in the marketplace.
My thoughts exactly Monsieur
After years of demonstrating prototypes, followed by an official debut at CES [3] in January 2010, it seems the company weren't quick enough out the stables. And with Amazon's Kindle [4] and Barnes & Noble's Nook [5] now dominating the e-reader market, Plastic Logic has been beaten to the finish line and beaten on price.
The Kindle and Nook cost significantly less than the company's own evaluation of the Que e-reader, promoting a revision to Plastic Logic's product strategy and a shift in focus onto a second generation ProReader.
The logical step forward? Time will tell. ®