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Plastic Logic sees the back of the Que

Company ends e-Reader project

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Electronics manufacturer Plastic Logic has pulled the plug on Que, the company's e-reader, after concluding the unreleased device no longer has space in the marketplace.

Que e-reader

My thoughts exactly Monsieur

After years of demonstrating prototypes, followed by an official debut at CES in January 2010, it seems the company weren't quick enough out the stables. And with Amazon's Kindle and Barnes & Noble's Nook now dominating the e-reader market, Plastic Logic has been beaten to the finish line and beaten on price.

The Kindle and Nook cost significantly less than the company's own evaluation of the Que e-reader, promoting a revision to Plastic Logic's product strategy and a shift in focus onto a second generation ProReader.

The logical step forward? Time will tell. ®

Build a business case: developing custom apps

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