Feeds

Microsoft digs Macs in back-to-school ads

The mouse works differently

Top three mobile application threats

Microsoft has dusted off some hoary anti-Apple chestnuts in a new "Macs-suck-we-don't" web-based ad effort.

It must be back-to-school computer-buying time — and Microsoft's marketeers aren't going to let the Mac's sales surge continue without a fight.

Redmond floats a few reasons why a Windows PC is superior to a Mac on its new "Deciding between a PC and a Mac?" web page. To wit:

  • You can't get a Mac that ships with a Blu-ray player, TV tuner, memory stick reader, or built-in 3G wireless
  • Things just don't work the same way on Macs if you're used to a PC. For example, the mouse works differently
  • If you use Apple's productivity suite, sharing files with PC users can be tricky
  • On a Mac, you have to manually set up photo sharing, manually set up music and movie sharing, manually set up file sharing, and manually set up printer sharing
  • Macs only come in white or silver. PCs are available in a full spectrum of colors across a range of price points

Mac users will notice that some of these niggles are valid (no Blu-ray, for example), some are laughably overstated (Mac sharing requires a single checkbox-click), and some are merely silly (colored PCs — oh, and who popularized those over a decade ago?).

You can read the list's headlines below, or check out the full truthiness of Redmond's more-detailed critique at "DbaPCaaM?".

Microsoft's 'Deciding between a PC and a Mac?' ad headers

Having fun, simplicity, working hard, sharing, compatibility, and choice — Microsoft has opinions

To be sure, Redmond and Cupertino have sniped at each other over the years — perhaps most famously in Apple's long-running "Get a Mac" television and web-based ad campaign, which was killed off this May after a four-year, 80-spot run, and replaced on Apple's website by a soft-sell "Why you'll love a Mac" pitch page.

Then there were Microsoft's Laptop Hunters ads — one of which, "Lauren and Sue get a Dell XPS 13", Redmond was forced to edit after Apple dropped their MacBook pricing, thus rendering its expensive onscreen price tag out of date.

The Mac vs. PC debate may have mellowed over the years, but passions still run deep — just check out the avalanche of comments on a recent Reg story about Redmond's sinking fortunes. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
Samsung Galaxy S5 fingerprint scanner hacked in just 4 DAYS
Sammy's newbie cooked slower than iPhone, also costs more to build
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
US mobile firms cave on kill switch, agree to install anti-theft code
Slow and kludgy rollout will protect corporate profits
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Sony battery recall as VAIO goes out with a bang, not a whimper
The perils of having Panasonic as a partner
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.