Microsoft digs Macs in back-to-school ads
The mouse works differently
Microsoft has dusted off some hoary anti-Apple chestnuts in a new "Macs-suck-we-don't" web-based ad effort.
It must be back-to-school computer-buying time — and Microsoft's marketeers aren't going to let the Mac's sales surge continue without a fight.
Redmond floats a few reasons why a Windows PC is superior to a Mac on its new "Deciding between a PC and a Mac?" web page. To wit:
- You can't get a Mac that ships with a Blu-ray player, TV tuner, memory stick reader, or built-in 3G wireless
- Things just don't work the same way on Macs if you're used to a PC. For example, the mouse works differently
- If you use Apple's productivity suite, sharing files with PC users can be tricky
- On a Mac, you have to manually set up photo sharing, manually set up music and movie sharing, manually set up file sharing, and manually set up printer sharing
- Macs only come in white or silver. PCs are available in a full spectrum of colors across a range of price points
Mac users will notice that some of these niggles are valid (no Blu-ray, for example), some are laughably overstated (Mac sharing requires a single checkbox-click), and some are merely silly (colored PCs — oh, and who popularized those over a decade ago?).
You can read the list's headlines below, or check out the full truthiness of Redmond's more-detailed critique at "DbaPCaaM?".
Having fun, simplicity, working hard, sharing, compatibility, and choice — Microsoft has opinions
To be sure, Redmond and Cupertino have sniped at each other over the years — perhaps most famously in Apple's long-running "Get a Mac" television and web-based ad campaign, which was killed off this May after a four-year, 80-spot run, and replaced on Apple's website by a soft-sell "Why you'll love a Mac" pitch page.
Then there were Microsoft's Laptop Hunters ads — one of which, "Lauren and Sue get a Dell XPS 13", Redmond was forced to edit after Apple dropped their MacBook pricing, thus rendering its expensive onscreen price tag out of date.