Feeds

Google Slides away from Wave FAIL with social network buy

In your Facebook... bitch

Combat fraud and increase customer satisfaction

Google has bought social network tech outfit Slide for an undisclosed sum in its latest effort to tackle Facebook’s Web2.0 dominance.

The buy came just 48 hours after Google killed its Wave tool, which made a splash landing in May 2009. But within a year of its birth, the email-IM-and-everything-else-Web-2.0-splatter-gun platform had proved itself to be an unpopular product that no one wanted to play with.

Last week Google boss Eric Schmidt hinted that the ad broker was beavering away at a social networking site that it hoped might, one day, unseat Facebook.

"We liked the [Wave user interface] and we liked a lot of the new features in it [but] didn't get enough traction, so we are taking those technologies and applying them to new technologies that are not announced," he said hours after the firm declared the death of Wave.

Fast forward to last Friday, and Google had acquired Slide. It’s not clear if this was the new tech Schmidt alluded to in his statement, but the company certainly fits the bill in terms of Mountain View’s needs right now.

“For Google, the web is about people, and we’re working to develop open, transparent and interesting (and fun!) ways to allow our users to take full advantage of how technology can bring them closer to friends and family and provide useful information just for them,” said the firm’s engineering director David Glazer.

“Slide has already created compelling social experiences for tens of millions of people across many platforms, and we’ve already built strong social elements into products like Gmail, Docs, Blogger, Picasa and YouTube.

"As the Slide team joins Google, we’ll be investing even more to make Google services socially aware and expand these capabilities for our users across the web.”

According to Reuters Google paid $182m for Slide, alongside $46m in staff retention bonuses.

The Chocolate Factory hasn’t announced any specifics about how Slide’s tech will be melded into its products. Google has already confirmed that its creepy, privacy-lite Buzz is here to stay in Gmail.

Whether Slide’s offerings will similarly be bolted on the company’s free web mail service remains to be seen.

Of course, Google might just be planning another attempt at pure social networking, but it’s hardly an area the company has had much success with – yet. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Batten down the hatches, Ubuntu 14.04 LTS due in TWO DAYS
Admins dab straining server brows in advance of Trusty Tahr's long-term support landing
Inside the Hekaton: SQL Server 2014's database engine deconstructed
Nadella's database sqares the circle of cheap memory vs speed
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Half of Twitter's 'active users' are SILENT STALKERS
Nearly 50% have NEVER tweeted a word
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Internet-of-stuff startup dumps NoSQL for ... SQL?
NoSQL taste great at first but lacks proper nutrients, says startup cloud whiz
Windows 8.1, which you probably haven't upgraded to yet, ALREADY OBSOLETE
Pre-Update versions of new Windows version will no longer support patches
IRS boss on XP migration: 'Classic fix the airplane while you're flying it attempt'
Plus: Condoleezza Rice at Dropbox 'maybe she can find ... weapons of mass destruction'
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.