Feeds

Google Slides away from Wave FAIL with social network buy

In your Facebook... bitch

Secure remote control for conventional and virtual desktops

Google has bought social network tech outfit Slide for an undisclosed sum in its latest effort to tackle Facebook’s Web2.0 dominance.

The buy came just 48 hours after Google killed its Wave tool, which made a splash landing in May 2009. But within a year of its birth, the email-IM-and-everything-else-Web-2.0-splatter-gun platform had proved itself to be an unpopular product that no one wanted to play with.

Last week Google boss Eric Schmidt hinted that the ad broker was beavering away at a social networking site that it hoped might, one day, unseat Facebook.

"We liked the [Wave user interface] and we liked a lot of the new features in it [but] didn't get enough traction, so we are taking those technologies and applying them to new technologies that are not announced," he said hours after the firm declared the death of Wave.

Fast forward to last Friday, and Google had acquired Slide. It’s not clear if this was the new tech Schmidt alluded to in his statement, but the company certainly fits the bill in terms of Mountain View’s needs right now.

“For Google, the web is about people, and we’re working to develop open, transparent and interesting (and fun!) ways to allow our users to take full advantage of how technology can bring them closer to friends and family and provide useful information just for them,” said the firm’s engineering director David Glazer.

“Slide has already created compelling social experiences for tens of millions of people across many platforms, and we’ve already built strong social elements into products like Gmail, Docs, Blogger, Picasa and YouTube.

"As the Slide team joins Google, we’ll be investing even more to make Google services socially aware and expand these capabilities for our users across the web.”

According to Reuters Google paid $182m for Slide, alongside $46m in staff retention bonuses.

The Chocolate Factory hasn’t announced any specifics about how Slide’s tech will be melded into its products. Google has already confirmed that its creepy, privacy-lite Buzz is here to stay in Gmail.

Whether Slide’s offerings will similarly be bolted on the company’s free web mail service remains to be seen.

Of course, Google might just be planning another attempt at pure social networking, but it’s hardly an area the company has had much success with – yet. ®

Security for virtualized datacentres

More from The Register

next story
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
Sway: Microsoft's new Office app doesn't have an Undo function
Content aggregation, meet the workplace ... oh
Sign off my IT project or I’ll PHONE your MUM
Honestly, it’s a piece of piss
Return of the Jedi – Apache reclaims web server crown
.london, .hamburg and .公司 - that's .com in Chinese - storm the web server charts
NetWare sales revive in China thanks to that man Snowden
If it ain't Microsoft, it's in fashion behind the Great Firewall
Chrome 38's new HTML tag support makes fatties FIT and SKINNIER
First browser to protect networks' bandwith using official spec
Admins! Never mind POODLE, there're NEW OpenSSL bugs to splat
Four new patches for open-source crypto libraries
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.