Feeds

Google boss turns Wave demise into success of sorts

'We're watching you - get used to it'

Choosing a cloud hosting partner with confidence

Google boss Eric Schmidt has labelled Wave, which the company just ditched, “a very clever product”.

He was speaking to reporters at the Techonomy conference yesterday, just hours after the Mountain View Chocolate Factory confirmed that it was dumping Wave because no one was tinkering with the minimalist and very shaky real-time collaboration tool.

This reporter presaged Wave’s demise way back in January, so it's hardly surprising to see Google finally ‘fess up that the tool isn't everything the company had hoped it would be.

In a classic PR lesson in face-saving, Schmidt tried to recast Wave’s failure as proof that the world’s largest ad broker was willing to live dangerously.

"Our policy is we try things," he told reporters, according to CNet’s Ina Fried.

"We celebrate our failures. This is a company where it is absolutely OK to try something that is very hard, have it not be successful, take the learning and apply it to something new." He then added that even though Wave never gained any interest from Google fans, it remained “a very clever product”. Perhaps it was just ahead of the curve, eh, Eric?

"We liked the [user interface] and we liked a lot of the new features in it [but] didn't get enough traction, so we are taking those technologies and applying them to new technologies that are not announced. We'll get the benefit of Google Wave but it won't be as a separate product."

All of which hints that Google is indeed beavering away at a social networking site that it hopes will unseat Facebook.

Then there’s the company’s privacy-lite, horribly creepy Buzz, which in contrast is here to stay.

"Today Buzz is really an extension of Gmail," said Schmidt, who also claimed the tool now has tens of millions of users.

It’s hard to say how many of those people are in fact unwittingly signed into Buzz, which Google stealthily slotted into Gmail at the start of this year without first testing it as a separate product.

But bolting Buzz directly onto Gmail was always going to give the Web2.0 tool a head start in terms of usage, no matter how many complaints from privacy watchdogs that stacked up in the process.

Intelligent flash storage arrays

Next page: Grave new world

More from The Register

next story
Be real, Apple: In-app goodie grab games AREN'T FREE – EU
Cupertino stands down after Euro legal threats
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
You stupid BRICK! PCs running Avast AV can't handle Windows fixes
Fix issued, fingers pointed, forums in flames
Microsoft: Your Linux Docker containers are now OURS to command
New tool lets admins wrangle Linux apps from Windows
Bada-Bing! Mozilla flips Firefox to YAHOO! for search
Microsoft system will be the default for browser in US until 2020
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
10 threats to successful enterprise endpoint backup
10 threats to a successful backup including issues with BYOD, slow backups and ineffective security.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Protecting against web application threats using SSL
SSL encryption can protect server‐to‐server communications, client devices, cloud resources, and other endpoints in order to help prevent the risk of data loss and losing customer trust.