Feeds

Why the mobile App Store bubble will burst

And why Ovi will fail

High performance access to file storage

The rush to pour resources into mobile App Stores is doomed to fail, reckons one analyst, in a scathing overview of both the scene, and Nokia's prospects.

Marek Pawlowski, who organises the MEX conference writes:

"The ever increasing complexity and number of these developer programmes is driving billions of dollars of spending each year, across events, staffing costs, administering the app stores and partnership marketing. Some, such as Microsoft, have even started to offer direct financial incentives to developers to create third party apps for their platforms."

"How long can so many individual companies support so many individual app stores and so many individual platforms? The economics simply do not add up. Every company, with the possible exception of Apple, is operating their app store and developer programme at a substantial loss. This cannot continue indefinitely."

After mulling over the meaning of the metrics the companies use - particular the prevailing view that quantity means quality - he offers an observation that suggest they're wasting their time. These app stores are simply a means to an end: "deep personalisation". Not a bad goal, thinks Marek, but if this is the case, the Microsofts, RIMs, Nokias and others may want to think about spending the cash more wisely - and enchancing "their core products and co-operative efforts to make … development more accessible, lower cost, and standardised".

Then there's a quite brutal appraisal of Nokia's prospects - based on the Ovi Developer Day in London. After promising "no PowerPoints", the audiences were subjected to hours of them, for example. No developers who attended were using a Nokia phone - but Nokia didn't furnish them with a prototype N8, as is the custom at other developer events.

It did spend a lot of money on a social media marketing campaign - "Nokia’s spokesperson emphasised they saw these kind of ‘buzzy’, fun applications as key to capturing column inches in the press and generating awareness in social media channels."

Marek concludes:

"Nokia have fallen into the trap of paying to recreate the desirable symptoms of their competitors rather than looking at the root cause of their rivals’ success" and will look back "ruefully a few years hence on the wastage of social media nonsense campaigns."

I had the same thought watching this stream of Web2.0rhea from Nokia's phone chief Anssi Vanjoki recently. Have a look at this small sample:

There is such a thing as trying too hard. At the wrong thing. ®

BootnoteThanks for your Rescuing Nokia feedbag - I'll put the best up a special Mailbag, tomorrow.

SANS - Survey on application security programs

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T dangles gigabit broadband plans over 100 US cities
So soon after a mulled Google Fiber expansion, fancy that
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
Google looks to LTE and Wi-Fi to help it lube YouTube tubes
Bandwidth hogger needs tube embiggenment if it's to succeed
Turnbull gave NBN Co NO RULES to plan blackspot upgrades
NBN Co faces huge future Telstra bills and reduces fibre footprint
NBN Co plans fibre-to-the-basement blitz to beat cherry-pickers
Heading off at the pass operation given same priority as blackspot fixing
NBN Co in 'broadband kit we tested worked' STUNNER
Announcement of VDSL trial is not proof of concept for fibre-to-the-node
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.