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Amazon opens UK Kindle store doors to teeming hordes

Let the price war begin

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Amazon today opened its UK Kindle store for business and is offering popular e-books at massive discounts.

The online retailer has already established a Top 10 best sellers league, and prices are between 50 per cent and 66 per cent off list prices, The Bookseller says.

Helpfully, for us, this trade publication has checked out prices of competitors for one e-book Stieg Larssen's The Girl who played with Fire, which costs £2.70 - 66 per cent off list price - at Amazon, £5,49 at Waterstones and £5,19 at WH Smith. It is not on sale at Apple's iBookstore.

The UK Kindle store is stocking 84 out of the 100 Nielsen UK bestsellers. Apparently the absentees are picture-heavy. In total, the store is stocking one million free titles. You can also buy newspapers and magazines and subscribe to various blogs.

Of course, Amazon is yet to ship Kindle e-readers in the UK - that kicks off on August 27. But you can buy now and read later when your pre-order arrives.

Alternatively you read your e-books on iPads, iPods and iPhones, Mac, PC and Android-based devices. Amazon uses something called Whispersync to keep your place across all devices," so you you can pick up where you left off".

That sounds kinda neat in a creepy way. Anyone tried this out yet?

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