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Amazon opens UK Kindle store doors to teeming hordes

Let the price war begin

Amazon today opened its UK Kindle store for business and is offering popular e-books at massive discounts.

The online retailer has already established a Top 10 best sellers league, and prices are between 50 per cent and 66 per cent off list prices, The Bookseller says.

Helpfully, for us, this trade publication has checked out prices of competitors for one e-book Stieg Larssen's The Girl who played with Fire, which costs £2.70 - 66 per cent off list price - at Amazon, £5,49 at Waterstones and £5,19 at WH Smith. It is not on sale at Apple's iBookstore.

The UK Kindle store is stocking 84 out of the 100 Nielsen UK bestsellers. Apparently the absentees are picture-heavy. In total, the store is stocking one million free titles. You can also buy newspapers and magazines and subscribe to various blogs.

Of course, Amazon is yet to ship Kindle e-readers in the UK - that kicks off on August 27. But you can buy now and read later when your pre-order arrives.

Alternatively you read your e-books on iPads, iPods and iPhones, Mac, PC and Android-based devices. Amazon uses something called Whispersync to keep your place across all devices," so you you can pick up where you left off".

That sounds kinda neat in a creepy way. Anyone tried this out yet?

RE: (Too) Early adopter :(

"I also doubt whether the UK Kindle books will be available for me to buy. Any other of my fellow chumps know?"

If you go to the "Manage my Kindle" page on the Amazon UK page there is a handy button you can click to transfer your Kindle and all purchased content from your US account to the UK page. Process takes seconds and will allow you to purchase books through the UK site.

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re: Whatever

You are essentially correct in terms of pricing, but you are missing one small, but crucial point: portability. If you essentially read at home, then carry on as normal. But if you travel a lot, have a long commute, or study and have to carry (heavy) textbooks from one location to another, then an eReader comes into it's own.

I'm currently (studying) in China, and as well as weeping as a semi-early adopter (Booken Opus owner - sitting on my desk back in the UK), I'm really missing being able to read without buying / shipping books that will either have to be donated or shipped back to the UK. I'm already loaded down with Chinese text and grammar books that will need to be shipped back!

The UK Kindle is now priced at a level where I feel people will be prepared pay, including a number of features that one would expect as standard (but sadly haven't been from some previous eReaders) e.g. decent bookmarking, annotations - plus being able to download books without having to connect to a Pc and use software to download one's book to a Pc, then transfer it to your device.

Storing your library in the cloud, then being able to access one's library from any device is the cherry on the cake.

I'll be purchasing an UK Kindle upon my return - simply because my Booken Opus fails in some crucial areas in terms of lacking a decent bookmark function, no annotation function, having to connect the device to a Pc, install yet more 3rd party software to simply transfer books to my device (small but aggravating point - also why I'm seriously thinking of buying the HTC Desire, so I can finally rid myself of iTunes), and I really dislike the page-turning transition on the Booken Opus. Whilst I was initially impressed at the accelerator function to be able to turn the device and read books in wide-screen, Apple slick it ain't! The stutter and flicker as it turns - although small - begins to irritate with time.

Standard advice before you take the plunge to buy an eReader: check to make sure that the books that you wish to read are available - particularly if you wish to buy textbooks for study purposes, or wish to buy certain books that are only available in certain regions (it's like regional coding for DVDs all over again!).

One question vis-a-vis regional coding: does anyone know if one purchases an UK Kindle, will one be kicked square in the balls by regional coding i.e. books only available if you are located within a given region e.g. US, Europe, yada yada yada? The reason for asking it would be a pain whilst travelling (or living / studying abroad) to want to be able to read a book, then find you're prevented from purchasing due to regional coding!

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@Great in theory

>I've bought a handful of ebooks from the Kindle US store and they contain missing characters

Mostly 'U's perhaps?

They also seem to be completely missing any humour or irony !

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i wouldn't bet on it

if you do a dollar > pounds conversion (with exchange rates as opposed to the 1 : 1 currency conversion that most companies like to use!) then you'd see that the average price for books in the top 100 is pretty congruous with the average price on amazon.com

i.e. i don't think it's an introductory offer, i think that kind of pricing is here to stay.

let's not forget they have to be competitive with the supermarkets... tesco has had a 2 for £7 offer on paperbacks as long as i can remember now, at least three years... asda regularly sells bestseller paperbacks dirt cheap.. not sure about sainsburys and others but i'm fairly willing to bet they sell books cheap too.

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Re Whatever

About 95% of the books on my Cybook are out of copyright and free. While i could find second hand copies of most of them, they would cost far more than the ebook reader did.

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