Feeds

Dixons aims high, medium and low with own-brand blizzard

Customers sliced and diced

Top 5 reasons to deploy VMware with Tegile

Dixons is aiming low to high with four new own-brand lines for its PC World and Currys stores.

Let's give them a twirl, starting at the bargain basement end and work our way through to the sleek, quite expensive, Scandinavian sounding brand.

Currys PC World New Range

Currys Essentials was created to make "straightforward products at unbeatable prices". While sounding somewhat Saisho, the focus is on "must-have" appliances and electricals for first-time home owners and students. Dishwashers is one example. Only the vital things then.

Currys PC World New Range

PC World Essentials is the computing equivalent, the bit we like. Cables, printing inks, USB sticks, mice and netbooks, that sorta thing.

The Logik range includes small televisions, DVDs, kettles, toasters and headphones to name but a few. It's billed as the major brand alternative, a cheaper option that doesn't compromise on performance. Does that mean some of these others do? Surely not.

Based on Scandinavian design, Sandstrom combines aesthetics with performance and aspires to compete with higher-end products, while still offering the lower price tag. This is where you'll find the "premium" kitchen appliances like... a microwave. They also offer TVs.

Finally, there's the Goji label, which caters for the accessories department. On offer here are computer bags, camera and iPod cases, headphones and plenty of other mobile related gadgets.

Additionally, customers can look forward to improvements to Dixon's longstanding computing brand Advent. From sometime in December, punters can pop a picture along to PC World and have it printed on their laptop.

The new brands start going on sale this month. ®

Top 5 reasons to deploy VMware with Tegile

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.