Feeds

Women, gorillas likelier to have sex with men wearing red

Beefeaters, guardsmen overjoyed by shock findings

The smart choice: opportunity from uncertainty

Good news today for men finding themselves unfortunately circumstanced in terms of feminine companionship: and also for heterosexual members of the Brigade of Guards. Trick-cyclists have discovered that women - indeed, all "female primates" - are more strongly attracted to men wearing the colour red.

“Red is typically thought of as a sexy color for women only,” says Andrew Elliot, PhD, of the Universities of Rochester and Munich. “Our findings suggest that the link between red and sex also applies to men.”

Elliot and his colleagues carried out studies in which ladies were shown pictures of men in different coloured shirts. Men in red were perceived by the women as significantly more attractive, and they expressed themselves much more likely to have sex with the scarlet-clad chaps. The same effect was seen even where a red border was added to black-and-white photos - it seems that the colour red simply has a devastatingly lubricious effect on the female mind.

According to Elliot and his fellow psychs, it would however be unwise to wear that babe-magnet red chemise or power tie when hanging about near any 300-lb female mountain gorillas or similar. A statement issued by the American Psychological Association (APA) yesterday regarding the new research has this to say:

The power of red holds throughout the primate world. Female primates (including women) are “extremely adept at detecting and decoding blood flow changes in the face,” the authors wrote, “and women have been shown to be more sensitive to the perception of red stimuli than are men.”

The authors don't say exactly how they know that lady monkeys instinctively want to get with men in power ties: no doubt the experiments were highly scientific.

Those requiring further detail may like to read Elliot and his crew's paper, Red, Rank, and Romance in Women Viewing Men, published in the Journal of Experimental Psychology and available free courtesy of the APA in pdf here. ®

The Power of One Infographic

More from The Register

next story
World Solar Challenge contender claims new speed record
One charge sees Sunswift travel 500kms at over 100 km/h
SMELL YOU LATER, LOSERS – Dumbo tells rats, dogs... humans
Junk in the trunk? That's what people have
The Sun took a day off last week and made NO sunspots
Someone needs to get that lazy star cooking again before things get cold around here
Boffins discuss AI space program at hush-hush IARPA confab
IBM, MIT, plenty of others invited to fill Uncle Sam's spy toolchest, but where's Google?
Bad back? Show some spine and stop popping paracetamol
Study finds common pain-killer doesn't reduce pain or shorten recovery
Forty-five years ago: FOOTPRINTS FOUND ON MOON
NASA won't be back any time soon, sadly
Jurassic squawk: Dinos were Earth's early FEATHERED friends
Boffins research: Ancient dinos may all have had 'potential' fluff
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.