Feeds

Apple ditches video evidence

Drops antenna clips in bin, walks away whistling

The Power of One Infographic

Apple has expunged videos of competing cellphones exhibiting comparative reception problems, perhaps hoping that if it can just stop talking about the problem then everyone will forget it happened.

Having told everyone that the iPhone 4 doesn't have reception problems, and that every cellphone exhibits the same symptoms, Apple has now removed videos demonstrating the latter point. Techcrunch noticed the videos vanishing from the company's site and YouTube channel, with the former now displaying details of Apple's shiny new antenna development suite (except in Canada for some reason) instead of badmouthing the competition.

It's possible that such thinking is behind Apple's decision to remove the videos of their competitors' products; a more positive approach, or perhaps Cupertino is nervous of looking foolish in the face of increasing evidence that the iPhone 4 does indeed have a problem. The competitors have risen to the challenge, with robust denials and comedic advertising, which is playing in Apple's court.

And that's probably the motivation here – Apple thrives by saying that its products are simply better than everyone else's, and anyone who can't see that is clearly not cool enough. Running down the competition is very uncool, and it's not the Apple way of doing things.

Pictures of antenna labs do look cool, and don't risk looking foolish – the real question is why the comparative videos went up in the first place. It seems the antenna issue rattled Apple into rushing out damning videos to support Steve's assertion that there was no issue, and it's taken the company a while to get back to the business of reminding everyone how marvellous it is. ®

Top three mobile application threats

More from The Register

next story
NEW Raspberry Pi B+, NOW with - count them - FOUR USB ports
Composite vid socket binned as GPIO sprouts new pins
Child diagnosed as allergic to iPad
Apple's fondleslab is the tablet dermatitis sufferers won't want to take
Microsoft takes on Chromebook with low-cost Windows laptops
Redmond's chief salesman: We're taking 'hard' decisions
For Lenovo US, 8-inch Windows tablets are DEAD – long live 8-inch Windows tablets
Reports it's killing off smaller slabs are greatly exaggerated
Seventh-gen SPARC silicon will accelerate Oracle databases
Uncle Larry's mutually-optimised stack to become clearer in August
EU dons gloves, pokes Google's deals with Android mobe makers
El Reg cops a squint at investigatory letters
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Mobile application security vulnerability report
The alarming realities regarding the sheer number of applications vulnerable to attack, and the most common and easily addressable vulnerability errors.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.