Feeds

Apple ditches video evidence

Drops antenna clips in bin, walks away whistling

Intelligent flash storage arrays

Apple has expunged videos of competing cellphones exhibiting comparative reception problems, perhaps hoping that if it can just stop talking about the problem then everyone will forget it happened.

Having told everyone that the iPhone 4 doesn't have reception problems, and that every cellphone exhibits the same symptoms, Apple has now removed videos demonstrating the latter point. Techcrunch noticed the videos vanishing from the company's site and YouTube channel, with the former now displaying details of Apple's shiny new antenna development suite (except in Canada for some reason) instead of badmouthing the competition.

It's possible that such thinking is behind Apple's decision to remove the videos of their competitors' products; a more positive approach, or perhaps Cupertino is nervous of looking foolish in the face of increasing evidence that the iPhone 4 does indeed have a problem. The competitors have risen to the challenge, with robust denials and comedic advertising, which is playing in Apple's court.

And that's probably the motivation here – Apple thrives by saying that its products are simply better than everyone else's, and anyone who can't see that is clearly not cool enough. Running down the competition is very uncool, and it's not the Apple way of doing things.

Pictures of antenna labs do look cool, and don't risk looking foolish – the real question is why the comparative videos went up in the first place. It seems the antenna issue rattled Apple into rushing out damning videos to support Steve's assertion that there was no issue, and it's taken the company a while to get back to the business of reminding everyone how marvellous it is. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Heyyy! NICE e-bracelet you've got there ... SHAME if someone were to SUBPOENA it
Court pops open cans of worms and whup-ass in Fitbit case
SLURP! Flick your TONGUE around our LOLLIPOP – Google
Android 5 is coming – IF you're lucky enough to have the right gadget
Official: European members prefer to fondle Apple iPads
Only 7 of 50 parliamentarians plump for Samsung Galaxy S
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Space Commanders rebel as Elite:Dangerous kills offline mode
Frontier cops an epic kicking in its own forums ahead of December revival
VINYL is BACK and you can thank Sonos for that
The format that wouldn’t die is officially in remission
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
The hidden costs of self-signed SSL certificates
Exploring the true TCO for self-signed SSL certificates, including a side-by-side comparison of a self-signed architecture versus working with a third-party SSL vendor.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.