Feeds

Apple ditches video evidence

Drops antenna clips in bin, walks away whistling

Mobile application security vulnerability report

Apple has expunged videos of competing cellphones exhibiting comparative reception problems, perhaps hoping that if it can just stop talking about the problem then everyone will forget it happened.

Having told everyone that the iPhone 4 doesn't have reception problems, and that every cellphone exhibits the same symptoms, Apple has now removed videos demonstrating the latter point. Techcrunch noticed the videos vanishing from the company's site and YouTube channel, with the former now displaying details of Apple's shiny new antenna development suite (except in Canada for some reason) instead of badmouthing the competition.

It's possible that such thinking is behind Apple's decision to remove the videos of their competitors' products; a more positive approach, or perhaps Cupertino is nervous of looking foolish in the face of increasing evidence that the iPhone 4 does indeed have a problem. The competitors have risen to the challenge, with robust denials and comedic advertising, which is playing in Apple's court.

And that's probably the motivation here – Apple thrives by saying that its products are simply better than everyone else's, and anyone who can't see that is clearly not cool enough. Running down the competition is very uncool, and it's not the Apple way of doing things.

Pictures of antenna labs do look cool, and don't risk looking foolish – the real question is why the comparative videos went up in the first place. It seems the antenna issue rattled Apple into rushing out damning videos to support Steve's assertion that there was no issue, and it's taken the company a while to get back to the business of reminding everyone how marvellous it is. ®

Boost IT visibility and business value

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Apple gets patent for WRIST-PUTER: iTime for a smartwatch
It does everything a smartwatch should do ... but Apple owns it
For Lenovo US, 8-inch Windows tablets are DEAD – long live 8-inch Windows tablets
Reports it's killing off smaller slabs are greatly exaggerated
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Microsoft unsheathes cheap Android-killer: Behold, the Lumia 530
Say it with us: I'm King of the Landfill-ill-ill-ill
Seventh-gen SPARC silicon will accelerate Oracle databases
Uncle Larry's mutually-optimised stack to become clearer in August
EU dons gloves, pokes Google's deals with Android mobe makers
El Reg cops a squint at investigatory letters
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.