Feeds

UK.gov drops £6m on Google

Fat dollar spent on health advice sites

Intelligent flash storage arrays

Four Whitehall departments gave Google and similar search engines more than £6m in two years to encourage web users to do more exercise, emit less CO2 and stop smoking, among other initiatives.

Figures released this week show the Department of Health has been the biggest search spender, paying £4.4m to promote websites including on pandemic flu.

The Department for Communities and Local Government spent £758,000 on keywords related to its websites, including information on the scrapped Home Information Pack scheme. It also paid Google to push its "Eco-towns" initiative, an as-yet-unbuilt network of new town meant to promote environmentally-friendly development.

Meanwhile the Department of Energy and Climate Change spent £310,000 in just one year. As The Register reported earlier this year, that included bidding for climate change keywords against one of its own quangos, driving up the price per click.

The Department of Environment Food and Rural Affairs spent £540,000, also partly on CO2 reduction campaigns.

The figures were released in response to Parliamentary questions from Tory MP Damian Hinds.

Since coming to power the coalition has imposed a moratorium on government advertising spending, and an ongoing Cabinet Office review aims to slash 75 per cent of the government's 820 websites. ®

Internet Security Threat Report 2014

More from The Register

next story
Bladerunner sequel might actually be good. Harrison Ford is in it
Go ahead, you're all clear, kid... Sorry, wrong film
Euro Parliament VOTES to BREAK UP GOOGLE. Er, OK then
It CANNA do it, captain.They DON'T have the POWER!
Musicians sue UK.gov over 'zero pay' copyright fix
Everyone else in Europe compensates us - why can't you?
I'll be back (and forward): Hollywood's time travel tribulations
Quick, call the Time Cops to sort out this paradox!
Megaupload overlord Kim Dotcom: The US HAS RADICALISED ME!
Now my lawyers have bailed 'cos I'm 'OFFICIALLY' BROKE
Forget Hillary, HP's ex CARLY FIORINA 'wants to be next US Prez'
Former CEO has political ambitions again, according to Washington DC sources
prev story

Whitepapers

Free virtual appliance for wire data analytics
The ExtraHop Discovery Edition is a free virtual appliance will help you to discover the performance of your applications across the network, web, VDI, database, and storage tiers.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
The total economic impact of Druva inSync
Examining the ROI enterprises may realize by implementing inSync, as they look to improve backup and recovery of endpoint data in a cost-effective manner.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Website security in corporate America
Find out how you rank among other IT managers testing your website's vulnerabilities.