Feeds

Nokia goes after Opera Mini

It'll have you in interstitials

5 things you didn’t know about cloud backup

Nokia has unveiled a knock-off of Opera's Mini phone browser, intended for use on its low-end handsets in emerging markets. It's the first manifestation of Nokia's own ad engine.

Like Opera Mini, Ovi Browser is a Java client that uses a compression proxy to reduce bandwidth. The browser is a crude 0.1 affair, but it's the ad engine that matters more. Nokia acquired Novarra back in April, as we predicted for the contextual mobile advertising and analytics side of the business.

Nokia sounds serious about its infrastructure, at least.

"We’re in the process now of building up our global infrastructure to provide the best possible speed, performance, and reliability for millions of users. We’ll also be adding features to improve local search and personalization and extending support for more local languages and markets," says Nokia here.

Opera won't be sweating this much. Why? Because the Nokia "Beta Labs" operation - notorious for its poorly designed and poorly functioning software - is involved. The unit is based in the village of Fael, in the province of Phale, in the former Kingdom of Westphalia.

Perhaps something as strategically important as developing an ad network should be given to a grown-up. ®

The essential guide to IT transformation

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Time Warner Cable customers SQUEAL as US network goes offline
A rude awakening: North Americans greeted with outage drama
We need less U.S. in our WWW – Euro digital chief Steelie Neelie
EC moves to shift status quo at Internet Governance Forum
Google has spaffed more cash on lobbying this year than Big Cable
Don't worry, it'll be cheaper when they use drones
EE fails to apologise for HUGE T-Mobile outage that hit Brits on Friday
Customer: 'Please change your name to occasionally somewhere'
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?