Feeds

Nokia goes after Opera Mini

It'll have you in interstitials

Seven Steps to Software Security

Nokia has unveiled a knock-off of Opera's Mini phone browser, intended for use on its low-end handsets in emerging markets. It's the first manifestation of Nokia's own ad engine.

Like Opera Mini, Ovi Browser is a Java client that uses a compression proxy to reduce bandwidth. The browser is a crude 0.1 affair, but it's the ad engine that matters more. Nokia acquired Novarra back in April, as we predicted for the contextual mobile advertising and analytics side of the business.

Nokia sounds serious about its infrastructure, at least.

"We’re in the process now of building up our global infrastructure to provide the best possible speed, performance, and reliability for millions of users. We’ll also be adding features to improve local search and personalization and extending support for more local languages and markets," says Nokia here.

Opera won't be sweating this much. Why? Because the Nokia "Beta Labs" operation - notorious for its poorly designed and poorly functioning software - is involved. The unit is based in the village of Fael, in the province of Phale, in the former Kingdom of Westphalia.

Perhaps something as strategically important as developing an ad network should be given to a grown-up. ®

The smart choice: opportunity from uncertainty

More from The Register

next story
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
BlackBerry: Toss the server, mate... BES is in the CLOUD now
BlackBerry Enterprise Services takes aim at SMEs - but there's a catch
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.