Feeds

Lovefilm calls in the DRM brigade for media player push

They're all at it

Providing a secure and efficient Helpdesk

Lovefilm is the UK's answer to Netflix. And like Netflix it has a pressing problem. No, not Blockbuster.

It has reams of customers, 1.4 million all told, for its DVD-by-mail rental service. But for how long? Downloads and streaming is the way forward, baby - onto TV, phone and computer - the three screens strategy, as Virgin has taken to calling it.

Netflix is doing well enough on the streaming front, but Lovefilm? It has the mail order customers and it has its own streaming media player. You can access this online or as an app on some Sony and Samsung TV sets. Does anyone do this?

Anyhows, the company is not sitting on mail-rental laurels. Today it signed up a US company called Widevine to supply the digital rights management (DRM) and video optimisation technology for its streaming service. Presumably, this will give rights holders confidence that their content will remain unpirated.

Lovefilm may have started in the UK, but it also has subscribers in Germany and Scandinavia.

Good luck to the company, but Lovefilm is unlikely to emerge as a winner in the internet media player wars. And I am speaking as a fan.

Standing in the way are, in no particular order, Google, Apple, Microsoft, Amazon (maybe), the BBC, BT, Virgin, Sky.. and that's just in the UK.

Secure remote control for conventional and virtual desktops

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
DOUBLE BONK: Testy fanbois catch Apple Pay picking pockets
Users wail as tapcash transactions are duplicated
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
In the next four weeks, 100 people will decide the future of the web
While America tucks into Thanksgiving turkey, the world will be taking over the net
Microsoft EU warns: If you have ties to the US, Feds can get your data
European corps can't afford to get complacent while American Big Biz battles Uncle Sam
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.