Feeds

Lovefilm calls in the DRM brigade for media player push

They're all at it

Top three mobile application threats

Lovefilm is the UK's answer to Netflix. And like Netflix it has a pressing problem. No, not Blockbuster.

It has reams of customers, 1.4 million all told, for its DVD-by-mail rental service. But for how long? Downloads and streaming is the way forward, baby - onto TV, phone and computer - the three screens strategy, as Virgin has taken to calling it.

Netflix is doing well enough on the streaming front, but Lovefilm? It has the mail order customers and it has its own streaming media player. You can access this online or as an app on some Sony and Samsung TV sets. Does anyone do this?

Anyhows, the company is not sitting on mail-rental laurels. Today it signed up a US company called Widevine to supply the digital rights management (DRM) and video optimisation technology for its streaming service. Presumably, this will give rights holders confidence that their content will remain unpirated.

Lovefilm may have started in the UK, but it also has subscribers in Germany and Scandinavia.

Good luck to the company, but Lovefilm is unlikely to emerge as a winner in the internet media player wars. And I am speaking as a fan.

Standing in the way are, in no particular order, Google, Apple, Microsoft, Amazon (maybe), the BBC, BT, Virgin, Sky.. and that's just in the UK.

Build a business case: developing custom apps

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.