Feeds

Lovefilm calls in the DRM brigade for media player push

They're all at it

Build a business case: developing custom apps

Lovefilm is the UK's answer to Netflix. And like Netflix it has a pressing problem. No, not Blockbuster.

It has reams of customers, 1.4 million all told, for its DVD-by-mail rental service. But for how long? Downloads and streaming is the way forward, baby - onto TV, phone and computer - the three screens strategy, as Virgin has taken to calling it.

Netflix is doing well enough on the streaming front, but Lovefilm? It has the mail order customers and it has its own streaming media player. You can access this online or as an app on some Sony and Samsung TV sets. Does anyone do this?

Anyhows, the company is not sitting on mail-rental laurels. Today it signed up a US company called Widevine to supply the digital rights management (DRM) and video optimisation technology for its streaming service. Presumably, this will give rights holders confidence that their content will remain unpirated.

Lovefilm may have started in the UK, but it also has subscribers in Germany and Scandinavia.

Good luck to the company, but Lovefilm is unlikely to emerge as a winner in the internet media player wars. And I am speaking as a fan.

Standing in the way are, in no particular order, Google, Apple, Microsoft, Amazon (maybe), the BBC, BT, Virgin, Sky.. and that's just in the UK.

Next gen security for virtualised datacentres

More from The Register

next story
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Online tat bazaar eBay coughs to YET ANOTHER outage
Web-based flea market struck dumb by size and scale of fail
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.