Feeds

Swiss do lady-friendly iPhone 4 launch

Mildly diverting breakfasty promo shenanigans

7 Elements of Radically Simple OS Migration

The iPhone 4 gets its Swiss launch on Friday, with an odd choice of attendant gender-related promotional faff.

The "Orange at Globus" stores will be opening at 06.00 and offering coffee and croissants to girls, but blokes hungry for the latest Apple handset will need to find a female accomplice or look good in drag - they won't be allowed to cross into the sacred hall of dreams without a lady companion.

We're assuming the staff won't be checking too closely, so if the better half won't come then just borrow a frock, shave carefully, and brazen it out – the Swiss are far too polite to make a fuss.

Orange Switzerland has a list of shops where the rules will be in place, and once you get inside then Orange will happily sell you an iPhone 4 - presumably hoping you'll be talked into buying one for your long-suffering other half as well. ®

Build a business case: developing custom apps

More from The Register

next story
Nice computers don’t need to go to the toilet, says Barclays
Bad computers might ask if you are Sarah Connor
4K video on terrestrial TV? Not if the WRC shares frequencies to mobiles
Have your say with Ofcom now, before Freeview becomes Feeview
YES, iPhones ARE getting slower with each new release of iOS
Old hardware doesn't get any faster with new software
PEAK LANDFILL: Why tablet gloom is good news for Windows users
Sinofsky's hybrid strategy looks dafter than ever
You didn't get the MeMO? Asus Pad 7 Android tab is ... not bad
Really, er, stands out among cheapie 7-inchers
Apple winks at parents: C'mon, get your kid a tweaked Macbook Pro
Cheapest models given new processors, more RAM
VMware builds product executables on 50 Mac Minis
And goes to the Genius Bar for support
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
Microsoft stands on shore as tablet-laden boat sails away
Brit buyers still not falling for Windows' charms
prev story

Whitepapers

7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?