Swiss do lady-friendly iPhone 4 launch
Mildly diverting breakfasty promo shenanigans
The iPhone 4 gets its Swiss launch on Friday, with an odd choice of attendant gender-related promotional faff.
The "Orange at Globus" stores will be opening at 06.00 and offering coffee and croissants to girls, but blokes hungry for the latest Apple handset will need to find a female accomplice or look good in drag - they won't be allowed to cross into the sacred hall of dreams without a lady companion.
We're assuming the staff won't be checking too closely, so if the better half won't come then just borrow a frock, shave carefully, and brazen it out – the Swiss are far too polite to make a fuss.
Orange Switzerland has a list of shops where the rules will be in place, and once you get inside then Orange will happily sell you an iPhone 4 - presumably hoping you'll be talked into buying one for your long-suffering other half as well. ®
and offering coffee and croissants to girls ...
Funny way to sell things, discriminating against the males unless is inferring woman are less technical and won't notice Lemon 4 doesn't work properly,
It might even be a matter of anatomy ... women have small hands and won't 'bridge the gap'.
Clearly this is the real reason for...
All Swiss geeks can cover themselves in a small tent and queue up for an iPhone safe in the knowledge that if Orange get a little too intrusive as to your gender you can slap a fatwa on them.
Anyone who believes...
...that the Swiss are too polite to make a fuss when you bend the rules hasn't spent much time there. They will (reasonably politely) tell you when you are doing something which is verboten.
When did women get the vote in Switzerland?
You can discriminate based on gender in the UK too.
There are plenty of clubs that do no accept male members (that sounds wrong)
Shhh! won't allow unaccompanied male shoppers
Insurance companies are allowed to charge women less while hair dressers are allowed to charge women more.