Feeds

Yahoo! Japan! turns! wing! against! Bing! in! Google! deal!

Microsoft cold-shouldered

High performance access to file storage

Yahoo Japan has inked a deal to use Google's search engine in an apparent snub to Microsoft's Bing.

All Things Digital reported on Monday that a deal between the two firms looked imminent. Google Japan then confirmed the partnership in a blog post yesterday.

Mountain View's Asia Pacific ops veep Daniel Alegre said Yahoo Japan would use Google's search results and its tech for pumping out ads to surfers in that region. In addition, Yahoo Japan will also supply its data to Google.

Microsoft's Bing search engine is of course knitted into the fabric of Yahoo! Inc these days after its CEO Carol Bartz sealed a deal with Steve Ballmer in July 2009.

Yahoo!'s switch to using Bing's search algorithms and its ad serving platform will happen in two steps in September and October this year.

But the Japanese wing of the company, whose biggest shareholder is Softbank Corp, has instead opted for Google's search engine.

Yahoo! Inc is only Yahoo Japan's second largest shareholder after Softbank, so perhaps it didn't have a big say on decisions search engines in that particular market.

Either way, it's a bad day for Microsoft in Japan. ®

High performance access to file storage

More from The Register

next story
Windows 8.1, which you probably haven't upgraded to yet, ALREADY OBSOLETE
Pre-Update versions of new Windows version will no longer support patches
Android engineer: We DIDN'T copy Apple OR follow Samsung's orders
Veep testifies for Samsung during Apple patent trial
OpenSSL Heartbleed: Bloody nose for open-source bleeding hearts
Bloke behind the cockup says not enough people are helping crucial crypto project
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Half of Twitter's 'active users' are SILENT STALKERS
Nearly 50% have NEVER tweeted a word
Windows XP still has 27 per cent market share on its deathbed
Windows 7 making some gains on XP Death Day
Internet-of-stuff startup dumps NoSQL for ... SQL?
NoSQL taste great at first but lacks proper nutrients, says startup cloud whiz
US taxman blows Win XP deadline, must now spend millions on custom support
Gov't IT likened to 'a Model T with a lot of things on top of it'
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.