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Yahoo! Japan! turns! wing! against! Bing! in! Google! deal!

Microsoft cold-shouldered

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Yahoo Japan has inked a deal to use Google's search engine in an apparent snub to Microsoft's Bing.

All Things Digital reported on Monday that a deal between the two firms looked imminent. Google Japan then confirmed the partnership in a blog post yesterday.

Mountain View's Asia Pacific ops veep Daniel Alegre said Yahoo Japan would use Google's search results and its tech for pumping out ads to surfers in that region. In addition, Yahoo Japan will also supply its data to Google.

Microsoft's Bing search engine is of course knitted into the fabric of Yahoo! Inc these days after its CEO Carol Bartz sealed a deal with Steve Ballmer in July 2009.

Yahoo!'s switch to using Bing's search algorithms and its ad serving platform will happen in two steps in September and October this year.

But the Japanese wing of the company, whose biggest shareholder is Softbank Corp, has instead opted for Google's search engine.

Yahoo! Inc is only Yahoo Japan's second largest shareholder after Softbank, so perhaps it didn't have a big say on decisions search engines in that particular market.

Either way, it's a bad day for Microsoft in Japan. ®

The smart choice: opportunity from uncertainty

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