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Virgin cables up Pot Noodle place via power poles

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Do you live in the Welsh village of Crumlin, Caerphilly? Then you may well be getting fast broadband next month, delivered via the town's many power poles.

Virgin Media today said it had selected the settlement - population 5724, welcomes careful drivers - to play host to its trial of the technology, which will see fibre-optic cable strung up between said pillars, which are owned by local power company Western Power Distribution.

Virgin is working on the project with telco Surf Telecoms which just so happens to be owned by WPD.

The ISP said it will offer townsfolk 50Mb/s broaband. The trial will run into 2011.

The scheme follows one initiated by Virgin in April in the Berkshire village of Woolhampton. There, the ISP is cabling up homes by running its cables over telegraph poles.

Crumlin best known as being home to Golden Wonder's Pot Noodle factory, which has been in operation for more than 30 years. According to owner Unilever, the plant punches out 155 million pot of the instant meal - a firm geek favourite - every year. ®

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this is new in the UK ??

"They have been doing this in India for years - cable operators string cable over the local lighting infrastructure"

They have been doing this in the US since cable first came out . The power and telcos have been doing this before cable was around. On the poles out here you will find power,telco and the cable companies on the same pole. Far as I know the cable companies don't own their poles.

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more?

I really hope this works, and they continue this nationwide. I'm seriously fed up with my crappy connection.

1mb/s is a good speed for me here. Which is an improvement since i switched to o2 from when i was on the more congested tiscali when i only got 0.5mb/s

Cant wait for BBC radio news to start reporting on this, they can use their weekly "is your braodband fast enough" story, where people phone in and complain "i pay for up to 8, but i only get half that, i want half my money back"

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my first job...

... was for Abingdon Carpets on the pen-y-fan ind. est. in Crumlin!

good for virgin for deploying something new that gives a real choice apart from the lazy BT!

It's a shame that Virgin have not finished off Bridgend, as NTL ran out of money.

(I love my virgin Media service - esp the non-adsl internet connection and the V+ tv service)

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