Feeds

Emmerdale shoves jam rags in innocent kiddies' faces

Traumatised mums recount ITV soap outrage

Internet Security Threat Report 2014

The Daily Mail has worked itself up into a right tizz over last Friday's episode of ITV1 soap Emmerdale, in which a chalked shopping list was seen to contain the items "jam rags" and "pile cream".

The offending shopping list as seen in EmmerdalePA explains that the outrage was "visible during Friday's episode as a drunk Shadrach Dingle stumbled into his nephew Marlon's kitchen".

Vivienne Pattison, director of campaigning group Mediawatch, was on hand to fulminate: "I think it's vulgar and inappropriate. 'Pile cream' I can deal with. It was the use of 'jam rag' that got me. I can't imagine a woman writing that. It's really vulgar and unnecessary."

ITV1 quickly issued a statement which read: "A shopping list featured in the background of a scene on Friday's episode of Emmerdale which included colloquial terms that some viewers considered inappropriate. We are looking into the matter and we apologise to any viewers if they were offended."

Sadly, this came a bit too late for Middle England, which was already shaken to the decent, upstanding foundations on which it rests. Traumatised Staffordshire mum-of-two Jean Walker recounted: "I was stunned when my son, who is only seven, turned around and asked me what a jam rag was. It's not the kind of thing you want your kids seeing, so it was disappointing to see it on a programme like Emmerdale just after dinner.

"You hear phrases like that used in the street or in the pub sometimes, but to use it in front of millions as part of a TV soap is a pretty silly thing to do."

An equally-rattled Sharon Kennedy, of Brum, reported: "I couldn't believe my eyes when it appeared on screen - it's not the kind of language you expect to appear in one of our oldest soaps. I had to cover my young son's eyes because I didn't want to have to explain that kind of crass language to him at such a young age.

"Maybe it was some kind of prank played on the cast by members of the production staff. If that was the case, I didn't find if particularly funny."

AP concludes that, despite the scandal, watchdog Ofcom "said it had received no complaints about the episode". ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Swiss wildlife park serves up furry residents to visitors
'It's ecological' says spokesman, now how would you like your Bambi done?
Win a year’s supply of chocolate (no tech knowledge required)
Over £200 worth of the good stuff up for grabs
Facebook's Zuckerberg in EBOLA VIRUS FIGHT: Billionaire battles bug
US Centers for Disease Control and Prevention contacted as site supremo coughs up
Internet finally ready to replace answering machine cassette tape
It's a simple message and I'm leaving out the whistles and bells
ePassport to Transnistria: NEXTIFYING the Nation State with BONG
Hey the Man, you can't geoblock distributed democracy
Red Bull does NOT give you wings, $13.5m lawsuit says so
Website letting consumers claim $10 cash back crashes after stampede
Down-under record: Australian gets $140k for pussy
'Tiffany' closes deal - 'it's more common to offer your wife', says agent
Trolls have DARK TETRAD of personality defects, say trickcyclists
Think psychopathy and BDSM dungeons, not desktops
The iPAD launch BEFORE it happened: SPECULATIVE GUFF ahead of actual event
Nerve-shattering run-up to the pre-planned known event
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.