Feeds

Emmerdale shoves jam rags in innocent kiddies' faces

Traumatised mums recount ITV soap outrage

Security for virtualized datacentres

The Daily Mail has worked itself up into a right tizz over last Friday's episode of ITV1 soap Emmerdale, in which a chalked shopping list was seen to contain the items "jam rags" and "pile cream".

The offending shopping list as seen in EmmerdalePA explains that the outrage was "visible during Friday's episode as a drunk Shadrach Dingle stumbled into his nephew Marlon's kitchen".

Vivienne Pattison, director of campaigning group Mediawatch, was on hand to fulminate: "I think it's vulgar and inappropriate. 'Pile cream' I can deal with. It was the use of 'jam rag' that got me. I can't imagine a woman writing that. It's really vulgar and unnecessary."

ITV1 quickly issued a statement which read: "A shopping list featured in the background of a scene on Friday's episode of Emmerdale which included colloquial terms that some viewers considered inappropriate. We are looking into the matter and we apologise to any viewers if they were offended."

Sadly, this came a bit too late for Middle England, which was already shaken to the decent, upstanding foundations on which it rests. Traumatised Staffordshire mum-of-two Jean Walker recounted: "I was stunned when my son, who is only seven, turned around and asked me what a jam rag was. It's not the kind of thing you want your kids seeing, so it was disappointing to see it on a programme like Emmerdale just after dinner.

"You hear phrases like that used in the street or in the pub sometimes, but to use it in front of millions as part of a TV soap is a pretty silly thing to do."

An equally-rattled Sharon Kennedy, of Brum, reported: "I couldn't believe my eyes when it appeared on screen - it's not the kind of language you expect to appear in one of our oldest soaps. I had to cover my young son's eyes because I didn't want to have to explain that kind of crass language to him at such a young age.

"Maybe it was some kind of prank played on the cast by members of the production staff. If that was the case, I didn't find if particularly funny."

AP concludes that, despite the scandal, watchdog Ofcom "said it had received no complaints about the episode". ®

Security for virtualized datacentres

More from The Register

next story
MEN: For pity's sake SLEEP with LOTS of WOMEN - and avoid Prostate Cancer
And, um, don't sleep with other men. If that's what worries you
Jim Beam me up, Scotty! WHISKY from SPAAACE returns to Earth
They're insured for $1m, before you thirsty folks make plans
Apple bossman Tim Cook: My well-known gayness is 'a gift from GOD'
'I have benefited from the sacrifice of others'
Now: The REAL APPLE NEWS you need to know
OMG! Gravity's totes amazeballs. Calm down, George Clooney, not your film
Boffins who stare at goats: I do believe they’re SHRINKING
Alpine chamois being squashed by global warming
Let's make an app that POSTS your POO to APPLE HQ
Plus: It's OPEN WARFARE in the Linux greybeard world
Adorkable overshare of words like photobomb in this year's dictionaries
And hipsters are finally defined as self-loathing. Sort of
Not a loyal follower of @BritishMonarchy? You missed The QUEEN*'s first Tweet
Her Maj opens 'Information Age' at the Science Museum
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
Simplify SSL certificate management across the enterprise
Simple steps to take control of SSL across the enterprise, and recommendations for a management platform for full visibility and single-point of control for these Certificates.