Apple Store shut to add updated desktops
Back soon, apparently
The Apple Store is offline ahead of - it now seems reasonable to assume - new desktop Macs.
Recent rumours have implied that Apple's iMac and Mac Pro lines will be refreshed in the near future.
What with the Apple Store website currently presenting nothing but a "We'll be back soon" notice, and the fact that Apple UK is briefing select journalists - not us, natch - tomorrow, it seems reasonable to assume that not only are today's site tweaks significant but also that they centre on the alleged desktop refresh.
The rumours of a revamp stem from recent claims that US distributors are running low on their stock of these items as supply of current models.
Fanboys are hoping the new machines get USB 3.0 ports in addition to the usual CPU, HDD speed and capacity bumps.
We shouldn't discount the possibility that the Apple TV will also be revamped today, as has also been rumoured. But we'd anticipate more of a fanfare were that the case.
Apple revamped its other desktop Mac, the Mini, in June. You can read our review of it here. ®
Buy on the rumour...
...sell on the news.
There are only two reasons for the store being offline:
Apple want to generate hype around any new products; or
Apple are shit at programming and can't write decent code to save themselves - there are plenty of ways of staging upgrades that don't require the type of outage Apple insists on, inless the code is very badly written.
Now I know how bad iTunes is, and I know a lot of the linuxbois will diss Apple at the drop of a hat, but really Apple Marketing, do you NEED to take the store offline and piss off your loyal customers? Or do you do it because you *know* the fanbois will come back and buy your products anyway?
They have to take the whole store offline, in order to update it? WTF? That's rubbish.
It means I can't check order status on my two Judasphones and peripherals, not price up a MiniMac and peripherals to see if it's viable.
Excuse my ignorance, but why do Apple seem to have to shut up shop every time they so much as fix a typo? If Amazon et al worked on that basis, they'd never be open...