Original URL: http://www.theregister.co.uk/2010/07/26/hmvdigital_opens_with_itunes_price_war/
HMV takes on mighty iTunes with 40p promo
Probably better than last effort
Posted in Software, 26th July 2010 12:46 GMT
Watch Now : Virtual Machine Movement with Hyper-V
HMV has a new music download site and lots of offers to tempt punters away from iTunes.
The UK music retailer kicks off hmvdigital [1] today by selling any song in the top 40 for 40p a pop. Chart albums are retailing for as little as £4.99.
The service has some 10 million DRM-free MP3 songs in its catalogue - and users can download previous purchases. At time of writing, it is unclear if overseas customers can use the service - although Canadians have their own version at hmvdigital.ca [2].
Apple's iTunes is unlikely to be quaking in its boots just yet. But HMV's service marks a step up on its previous effort in 2005, which only worked with Windows Media Player [3], astonishingly enough.