Feeds

Microsoft lines staff pockets with Windows 7 phone

iPhone? iForget about it!

Remote control for virtualized desktops

Microsoft plans to dish out Windows 7 phones to all its staff in a move clearly designed to get people talking about the company's wannabe rival to Apple's iPhone.

Mary Jo Foley at ZDNet yesterday tweeted the MS announcement at the software vendor's annual backslapping fest - otherwise known as the Microsoft Global Exchange.

Redmond told its workers (the official headcount comes in around 87,000 people worldwide) that each and every last one of 'em would soon be fondling their very own Windows 7 phone, which is set to officially launch in October.

Various overexcited Microsofties immediately blabbed on Twitter that they would be handed a Windows 7 phone gratis from their MS bosses.

All of this will be good publicity for the firm that up to now hasn't really made any notable inroads into the mobile phone biz.

Of course, Microsoft was also recently forced into an embarrassing corner, after it killed its KIN phone within weeks of the ill-conceived device's launch.

No wonder then that the company is playing the in-house marketing trick, to get people talking about Microsoft's latest phone in a more positive way.

Gizmodo got its hands on an internal memo sent out to staff from senior mobile MS veep Andy Lees.

"With all the buzz, a lot of you are asking how you can get your hands on a phone and get more involved. So, I am thrilled to announce that a new Windows Phone 7 will be made available to every Microsoft employee as we launch in each market around the world," he confirmed.

"The process will vary based on your market, your carrier, and your launch date so stay tuned for more information closer to launch."

Microsoft folk are pretty accustomed to the firm rolling out the astroturf.

In January last year, MS hawked its near-ready version of Internet Explorer 8 browser at its staff in a desperate attempt to snatch back some of Mozilla’s growing Firefox market share.

The company asked its UK employees to take part in its very own astroturfing campaign by getting MS wonks to send out an email to at least 10 friends encouraging them to download the third beta of IE 8.

It's not clear if Microsoft will similarly be asking its staff to spam friends with missives about the joyful wonders of the Windows 7 phone, however. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
YOU are the threat: True confessions of real-life sysadmins
Who will save the systems from the men and women who save the systems from you?
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Broadband sellers in the UK are UP TO no good, says Which?
Speedy network claims only apply to 10% of customers
Virgin Media struck dumb by NATIONWIDE packet loss balls-up
Turning it off and on again fixes glitch 12 HOURS LATER
Ofcom snatches 700MHz off digital telly, hands it to mobile data providers
Hungry mobe'n'slab-waving Blighty swallows spectrum
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Choosing a cloud hosting partner with confidence
Download Choosing a Cloud Hosting Provider with Confidence to learn more about cloud computing - the new opportunities and new security challenges.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.