Feeds

Microsoft lines staff pockets with Windows 7 phone

iPhone? iForget about it!

Providing a secure and efficient Helpdesk

Microsoft plans to dish out Windows 7 phones to all its staff in a move clearly designed to get people talking about the company's wannabe rival to Apple's iPhone.

Mary Jo Foley at ZDNet yesterday tweeted the MS announcement at the software vendor's annual backslapping fest - otherwise known as the Microsoft Global Exchange.

Redmond told its workers (the official headcount comes in around 87,000 people worldwide) that each and every last one of 'em would soon be fondling their very own Windows 7 phone, which is set to officially launch in October.

Various overexcited Microsofties immediately blabbed on Twitter that they would be handed a Windows 7 phone gratis from their MS bosses.

All of this will be good publicity for the firm that up to now hasn't really made any notable inroads into the mobile phone biz.

Of course, Microsoft was also recently forced into an embarrassing corner, after it killed its KIN phone within weeks of the ill-conceived device's launch.

No wonder then that the company is playing the in-house marketing trick, to get people talking about Microsoft's latest phone in a more positive way.

Gizmodo got its hands on an internal memo sent out to staff from senior mobile MS veep Andy Lees.

"With all the buzz, a lot of you are asking how you can get your hands on a phone and get more involved. So, I am thrilled to announce that a new Windows Phone 7 will be made available to every Microsoft employee as we launch in each market around the world," he confirmed.

"The process will vary based on your market, your carrier, and your launch date so stay tuned for more information closer to launch."

Microsoft folk are pretty accustomed to the firm rolling out the astroturf.

In January last year, MS hawked its near-ready version of Internet Explorer 8 browser at its staff in a desperate attempt to snatch back some of Mozilla’s growing Firefox market share.

The company asked its UK employees to take part in its very own astroturfing campaign by getting MS wonks to send out an email to at least 10 friends encouraging them to download the third beta of IE 8.

It's not clear if Microsoft will similarly be asking its staff to spam friends with missives about the joyful wonders of the Windows 7 phone, however. ®

Security for virtualized datacentres

More from The Register

next story
HBO shocks US pay TV world: We're down with OTT. Netflix says, 'Gee'
This affects every broadcaster, every cable guy
Same old iPad? NO. The new 'soft SIMs' are BIG NEWS
AppleSIM 'ware to allow quick switch of carriers
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Brits: Google, can you scrape 60k pages from web, pleeease
Hey, c'mon Choc Factory, it's our 'right to be forgotten'
Of COURSE Stephen Elop's to blame for Nokia woes, says author
'Google did have some unique propositions for Nokia'
It's even GRIMMER up North after MEGA SKY BROADBAND OUTAGE
By 'eck! Eccles cake production thrown into jeopardy
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.