HP files webOS tablet trademark
Steve Jobs ain't gonna like it
HP has filed an application with the US Patent and Trademark Office to protect what may very well be the name of its upcoming webOS-based tablet: Palmpad ... or PalmPad. Who knows, since the application simply reads all-caps PALMPAD.
A slick bit of marketing savvy, we believe, seeing as how Palm's name recognition remains strong worldwide. Despite the rocky road traversed by the Prē and Pixi, Palm's smartphones weren't derided as junk — they simply were overrun by the iPhone and Android-based phones.
All well and good, but the application's use of the term "Pad" is the genius stroke. Not only does it ride aboard the iPad hype machine, but it simultaneously commodifies the term.
Also, "Pad" doesn't conjure up the failed past of the stylus-based Tablet PC, as does "tablet", nor does it seem weighty and over-featured as does "slate", with its dark intimations of a full-fledged PC operating system such as Windows 7.
That's a mighty rich collection of categories for "Goods and Services"
Of course, in April Steve Jobs told the developer of an iPad app once known as the journalPad that "Its just common sense to not use another company's trademarks in your app name" — even though there's no indication that Apple does, indeed, have a trademark on the term "pad".
But that developer, APPideas (aka CostmoSoft), caved when confronted by Apple's insistence that they remove those three offending letters from his product name. Not that we blame them. Apple's control over its App Store is absolute.
It's unlikely, however, that deep-pockets, legally adroit HP would respond to a Jobsian threat with a simple: "Yes, master, I hear and obey." ®
it's more to do with taking the P*SS from over inflated egos, considering Gates and others get the same treatment.
You appear to be showing your bias a little.
Hasn't hurt IBM/Lenovo either....
seem to recall there's been products kicking around for years called thInkPADs. What's Jobssy's claim to the name? Tw@!
Maybe I've missed something but
isn't this article saying that Apple are the more likely to try to enforce a blanket ban on the word "pad" being used as a prefix/suffix? So not sure why you've framed your comment as though HP were trying to do this?
If i really like my portable device, can I call it a Brillo-Pad?
Should any body tell Jobs
Perhaps nobody dares!