Feeds

SugarCRM sweet on Microsoft's Azure cloud

PHP app turns Windows fluffer

Combat fraud and increase customer satisfaction

SugarCRM has long lived in the shadow of Salesforce.com, partly thanks to the latter's headline grabbing chief executive.

The PHP-based CRM outfit wasn't helped, though, by the actions of its own former CEO, who was finally asked to step down by the company's board in early 2009 and replaced open-source mover and shaker Larry Augustin.

Now SugarCRM, whose software is available on premises and as a service, hopes to can steal back some cloud thunder by harnessing Microsoft's Windows Azure.

Sugar 6, released this week, has been certified for deployment Microsoft's Windows Azure cloud.

SugarCRM hopes to leverage Azure's global availability to reach developers and business types in more markets.

Announcing the plan to plug SugarCRM on Azure in November last year, as he became CEO, Augustin said Azure would let SugarCRM's value added resellers create and deploy "unique solutions to customers around the globe" and help deliver on SugarCRM's strategy of "delivering simple, affordable CRM anywhere."

The relationship is two-way, though. Microsoft needs more end users and more ISV partners running on Azure. It has claimed 10,000 customers on Windows Azure, but Microsoft is likely including its early adopters and loyal customers along with flagship accounts its deliberately wooed to make Azure look credible. Real-world adoption of Azure is some way off.

Windows' Azure director of marketing Prashant Ketkar said in a statement that Sugar 6 on Windows Azure "showcases the openness and flexibility of the Azure platform" calling Microsoft's cloud an "ideal environment for Sugar developers, users and partners alike."

This is not SugarCRM's first foray into cloud, but it is the first move onto Windows Azure. Sugar released Sugar Community Edition on Amazon's EC2 in September 2009, making its Community Edition available as an Amazon Machine Image. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Half of Twitter's 'active users' are SILENT STALKERS
Nearly 50% have NEVER tweeted a word
Next Windows obsolescence panic is 450 days from … NOW!
The clock is ticking louder for Windows Server 2003 R2 users
Ditch the sync, paddle in the Streem: Upstart offers syncless sharing
Upload, delete and carry on sharing afterwards?
Microsoft TIER SMEAR changes app prices whether devs ask or not
Some go up, some go down, Redmond goes silent
Batten down the hatches, Ubuntu 14.04 LTS due in TWO DAYS
Admins dab straining server brows in advance of Trusty Tahr's long-term support landing
prev story

Whitepapers

SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.