Feeds

Nokia, Apple and Sudden Extinction Events

When the reaper calls...

  • alert
  • submit to reddit

Top 5 reasons to deploy VMware with Tegile

Cash is King

Opinion is pretty unanimous why Nokia is getting beaten up by analysts and pundits on a daily basis. A little may be American triumphalism, but most of it is sound. Nokia isn't making high margin products, and its lower margin products aren't significantly better than the competition, which gets better every year.

Ten years ago, a low-end Nokia was still much better than a low-end rival - it was easier to use, had better battery life and reception, and often had better build quality. Today, Samsung makes very good 'cheap Nokias', and Apple and RIM have stolen the 'aspirational' bit of the market. With two billion new members of the middle class looking to make a statement, this is quite ominous.

In recent years Nokia has become so used to splashing the cash about that it's rare to find a marketing consultant who doesn't or hasn't worked for the Finnish giant. It single-handedly keeps parts of the economy going - particularly the Strategy Boutique sector - people who dream up segmentation strategies or demographic shorthand. It funds entire branches of academia. But Nokia's cash cushion isn't so great that it can afford that anymore.

For example, this means it can't afford too many splurges like the Navteq acquisition, which will never recoup the mind-boggling €8.1bn investment but has yet to be turned into a differentiator. In under three years, Maps has been Ovi-fied into near-oblivion, and Nokia needs to turn it into an asset that retains existing customers and attracts new ones. Nor can it afford to fail as it did with games, another expensive adventure it embarked upon with N-Gage in 2002 and finally abandoned last year.

With a network effect, Apple could afford to annoy partners and customers as it fought its way back to profitability. It did so again with the move to Mac OS X, before it was ready. Each time Apple gambled that customers could endure a bit of temporary pain. That's not the Finnish way - it still talks in terms of 'eco-systems' and about generating opportunities for partners, who increasingly realise they can seize them without Nokia's help.

Without a network effect, it's not a luxury Nokia can afford. Its responsibility is to shareholders, and it has to be pretty brutal. ®

* Think about it.

Footnote

You can view Steve Jobs case-study keynote at MacWorld in 1997 explaining Apple's recovery strategy here. The segment identifying the market starts at around 18m:30s.

Secure remote control for conventional and virtual desktops

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
Protecting against web application threats using SSL
SSL encryption can protect server‐to‐server communications, client devices, cloud resources, and other endpoints in order to help prevent the risk of data loss and losing customer trust.