Feeds

iPad 'cannibalised' Q2 netbook sales

But will the surge last?

Choosing a cloud hosting partner with confidence

Market watcher Gartner this week presented further evidence that early adopter enthusiasm for netbooks has peaked.

"Mini-notebook shipment growth slowed significantly in Q2 2010," said Gartner principal analyst Mikako Kitagawa.

Growth, she said, "slowed" to the low 20 per cent range, down from more than 70 per cent in Q1 2010 and Q4 2009. This, she added, indicates that the netbook market has begun to mature.

Kitagawa laid the blame for the slowdown in netbook shipments - not to mention some notebook shipments too - on Apple's iPad, which went on sale in Q2,

"Surging popularity of Apple's iPad temporarily cannibalised mini-notebooks, as well as consumer notebook sales to some degree," she said, but cautiously questioned whether this will continue given how much more expensive such media-centric tablets are in comparison to netbooks.

Gartner said it saw "no signs" that the iPad is eating into Apple's US Mac sales, and the fact that the tablet is taking sales away from rival manufacturers' products is clearly a big win for the company.

And crucially, we'd add, a sign that the iPad isn't solely selling to fanboys.

Of course, because Gartner doesn't consider the iPad a personal computer, it doesn't include iPad sales in its PC market numbers. We'd argue that the iPad - and comparable tablets from other vendors when they come - are personal computers, and if Gartner is going to include netbook shipments it has to include tablets too.

The picture it presents of the world personal computer market will not be complete until it does.

In Europe, the Middle East and Africa - bizarrely combined given the very different nature of the market in these regions - netbook continued to account for around 20 per cent of the mobile computer market, with Asus, Samsung and Sony scoring the top three netbook vendor slots. ®

Beginner's guide to SSL certificates

More from The Register

next story
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Xperia Z3: Crikey, Sony – ANOTHER flagship phondleslab?
The Fourth Amendment... and it IS better
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
Here's your chance to buy an ancient, working APPLE ONE
Warning: Likely to cost a lot even for a Mac
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.