Feeds

iPad 'cannibalised' Q2 netbook sales

But will the surge last?

Boost IT visibility and business value

Market watcher Gartner this week presented further evidence that early adopter enthusiasm for netbooks has peaked.

"Mini-notebook shipment growth slowed significantly in Q2 2010," said Gartner principal analyst Mikako Kitagawa.

Growth, she said, "slowed" to the low 20 per cent range, down from more than 70 per cent in Q1 2010 and Q4 2009. This, she added, indicates that the netbook market has begun to mature.

Kitagawa laid the blame for the slowdown in netbook shipments - not to mention some notebook shipments too - on Apple's iPad, which went on sale in Q2,

"Surging popularity of Apple's iPad temporarily cannibalised mini-notebooks, as well as consumer notebook sales to some degree," she said, but cautiously questioned whether this will continue given how much more expensive such media-centric tablets are in comparison to netbooks.

Gartner said it saw "no signs" that the iPad is eating into Apple's US Mac sales, and the fact that the tablet is taking sales away from rival manufacturers' products is clearly a big win for the company.

And crucially, we'd add, a sign that the iPad isn't solely selling to fanboys.

Of course, because Gartner doesn't consider the iPad a personal computer, it doesn't include iPad sales in its PC market numbers. We'd argue that the iPad - and comparable tablets from other vendors when they come - are personal computers, and if Gartner is going to include netbook shipments it has to include tablets too.

The picture it presents of the world personal computer market will not be complete until it does.

In Europe, the Middle East and Africa - bizarrely combined given the very different nature of the market in these regions - netbook continued to account for around 20 per cent of the mobile computer market, with Asus, Samsung and Sony scoring the top three netbook vendor slots. ®

The essential guide to IT transformation

More from The Register

next story
Top Gun display for your CAR: Heads-up fighter pilot tech
Sadly Navdy kit doesn't include Sidewinder missile to blast traffic
Apple takes blade to 13-inch MacBook Pro with Retina display
Shaves price, not screen on mid-2014 model
FEAST YOUR EYES: Samsung's Galaxy Alpha has an 'entirely new appearance'
Wow, it looks like nothing else on the market, for sure
iPhone 6 flip tip slips in Aussie's clip: Apple's 'reversible USB' leaks
New plug not compatible with official Type-C, according to fresh rumors
TV transport tech, part 1: From server to sofa at the touch of a button
You won't believe how much goes into today's telly tech
YES YES YES! Apple patents mousy, pressure-sensing iVibrator
Fanbois prepare to experience the great Cupertin-O
NVIDIA claims first 64-bit ARMv8 SoC for Androids
Mile-High 'Denver' Tegra K1 successor said to rival PC performance
XBOX One will learn to play media from USB and DLNA sources
Hang on? Aren't those file formats you hardly ever see outside torrents?
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.