Daily Mail promotes 'the new Betamax'
Poles and Punjabis penetrate Middle England
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Splendid news at last for digital radio. Associated Newspapers is throwing the weight of the mighty Daily Mail behind the beleaguered DAB platform. Tomorrow, every Mail reader will be able to claim a free DAB radio.
But hang on. Isn't this the same paper that was the first to make the comparison between DAB and BetaMax? Well before us...
Actually, yes.
Oops
In 2008 the Mail reported that DAB was in danger of following technologies "such as Betamax video cassettes and mini-disc audio players, which were bought by millions but are now mere curiosities".
Which was quite prescient, really.
Still, chin up Middle England - the Mail promises readers will "discover a broader range of music, debate and ideas, all in great digital quality sound".
Unfortunately, that's not quite true. With the major commercial operators withdrawing flagship stations because of poor listenership and high carriage costs… about all that's left on DAB is radio stations for immigrants.
As someone (we forget who) might say: You couldn't make it up. ®
COMMENTS
digital quality sound
People who say "digital quality" piss me off. VCD is digital quality so no need for DVD or Blu ray right?
Most often used by some one trying to sell some over compressed crap like the local digital cable TV or DAB.
In future anyone who uses the phrase "digital quality" should have a badger stuffed down their pants.
Coincidence?
The BBC announce the demise of the Asian Network. The Daily Mail start promoting DAB.
Draw your own conclusions...
DAB is the only way forward
So, what are the alternatives:
AM/FM: Yes, it's cheap, works perfectly well in most places, low-power, has no IP issues, and so forth. But it's Old, and that's bad 'cos manufacturers don't like Old, as they want to sell you New.
Internet: Technical issues aside, internet radio isn't owned by anybody, especially not those who currently own broadcasting. The BBC become just one more choice amongst thousands. The Government have nothing they can cash in on by 'licensing' (bear in mind that 3G operators have already paid a bucketful for the spectrum which would be used here).
DAB serves the future interests of the existing broadcasters and manufacturers perfectly well, so that's what you'll get. And you'll like it, because Stephen Fry will tell you it's OK to like it.
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