Feeds

Cloud music: Apple set to clean up

Thanks to fanbois, apparently

Secure remote control for conventional and virtual desktops

Never underestimate the power of an incumbent. And never underestimate the willingness of Apple's user base to try new products bearing the fruit logo.

A poll of Cupertino fanbois by NPD has found a remarkably high willingness to pay for a 'cloud' music service. The researchers extrapolate that up to 15 million fanbois would try a free, Apple ad-supported Spotify clone, and between seven and eight million would pay $10 a month for it.

(That seems to be the sweet spot for subscriptions - although We7 and Spotify both offer an ad-free version for a fiver a month, with the tenner-a-month deal adding mobile access.)

With Google and Microsoft trying to muscle in on this space and startups including Skype founders Rdio and Michael Robertson adding streaming to MP3Tunes, it's getting very crowded. ISPs are keen to offer cloud streaming - this includes would-be freetard folk heroes TalkTalk.

Unfashionable Rhapsody plugged away at this for years, but the success of We7 and Spotify has caused a stampede. The web business, like the music business, moves like a herd.

Spotify home page with new social and library features

Spotify, of course, is trying to knock iTunes off its perch - it can now swallow your local music library without so much as a burp. And if you don't have an iPod or iPhone, and have zero music to begin with, it could seem pretty attractive.

It continues to mystify me that people who on principle never bought a DRM-encrusted digital download, happily reach for their wallets to carry around Spotify's DRM-encrusted music - locked in a closed, proprietary system. Either they don't give two hoots, or haven't noticed yet. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Apple CEO Tim Cook: TV is TERRIBLE and stuck in the 1970s
The iKing thinks telly is far too fiddly and ugly – basically, iTunes
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Huawei ditches new Windows Phone mobe plans, blames poor sales
Giganto mobe firm slams door shut on Microsoft. OH DEAR
Israeli spies rebel over mass-snooping on innocent Palestinians
'Disciplinary treatment will be sharp and clear' vow spy-chiefs
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Show us your Five-Eyes SECRETS says Privacy International
Refusal to disclose GCHQ canteen menus and prices triggers Euro Human Rights Court action
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.