Feeds

Cloud music: Apple set to clean up

Thanks to fanbois, apparently

The essential guide to IT transformation

Never underestimate the power of an incumbent. And never underestimate the willingness of Apple's user base to try new products bearing the fruit logo.

A poll of Cupertino fanbois by NPD has found a remarkably high willingness to pay for a 'cloud' music service. The researchers extrapolate that up to 15 million fanbois would try a free, Apple ad-supported Spotify clone, and between seven and eight million would pay $10 a month for it.

(That seems to be the sweet spot for subscriptions - although We7 and Spotify both offer an ad-free version for a fiver a month, with the tenner-a-month deal adding mobile access.)

With Google and Microsoft trying to muscle in on this space and startups including Skype founders Rdio and Michael Robertson adding streaming to MP3Tunes, it's getting very crowded. ISPs are keen to offer cloud streaming - this includes would-be freetard folk heroes TalkTalk.

Unfashionable Rhapsody plugged away at this for years, but the success of We7 and Spotify has caused a stampede. The web business, like the music business, moves like a herd.

Spotify home page with new social and library features

Spotify, of course, is trying to knock iTunes off its perch - it can now swallow your local music library without so much as a burp. And if you don't have an iPod or iPhone, and have zero music to begin with, it could seem pretty attractive.

It continues to mystify me that people who on principle never bought a DRM-encrusted digital download, happily reach for their wallets to carry around Spotify's DRM-encrusted music - locked in a closed, proprietary system. Either they don't give two hoots, or haven't noticed yet. ®

Gartner critical capabilities for enterprise endpoint backup

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Banking apps: Handy, can grab all your money... and RIDDLED with coding flaws
Yep, that one place you'd hoped you wouldn't find 'em
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.