Feeds

Cloud music: Apple set to clean up

Thanks to fanbois, apparently

5 things you didn’t know about cloud backup

Never underestimate the power of an incumbent. And never underestimate the willingness of Apple's user base to try new products bearing the fruit logo.

A poll of Cupertino fanbois by NPD has found a remarkably high willingness to pay for a 'cloud' music service. The researchers extrapolate that up to 15 million fanbois would try a free, Apple ad-supported Spotify clone, and between seven and eight million would pay $10 a month for it.

(That seems to be the sweet spot for subscriptions - although We7 and Spotify both offer an ad-free version for a fiver a month, with the tenner-a-month deal adding mobile access.)

With Google and Microsoft trying to muscle in on this space and startups including Skype founders Rdio and Michael Robertson adding streaming to MP3Tunes, it's getting very crowded. ISPs are keen to offer cloud streaming - this includes would-be freetard folk heroes TalkTalk.

Unfashionable Rhapsody plugged away at this for years, but the success of We7 and Spotify has caused a stampede. The web business, like the music business, moves like a herd.

Spotify home page with new social and library features

Spotify, of course, is trying to knock iTunes off its perch - it can now swallow your local music library without so much as a burp. And if you don't have an iPod or iPhone, and have zero music to begin with, it could seem pretty attractive.

It continues to mystify me that people who on principle never bought a DRM-encrusted digital download, happily reach for their wallets to carry around Spotify's DRM-encrusted music - locked in a closed, proprietary system. Either they don't give two hoots, or haven't noticed yet. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Kaspersky backpedals on 'done nothing wrong, nothing to fear' blather
Founder (and internet passport fan) now says privacy is precious
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
Facebook, Google and Instagram 'worse than drugs' says Miley Cyrus
Italian boffins agree with popette's theory that haters are the real wrecking balls
Sit tight, fanbois. Apple's '$400' wearable release slips into early 2015
Sources: time to put in plenty of clock-watching for' iWatch
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.