Feeds

Pressure mounts on Apple to recall iPhone 4

Replace phone, rescue reputation, say PR boffins

Gartner critical capabilities for enterprise endpoint backup

Apple is facing increased pressure to say there's more to the iPhone 4's antenna woes than iffy signal strength readout code and to recall all the handsets it has sold so far.

Suggestions from some quarters that it may yet be forced to do so sent the company's share price down by more than ten dollars from $257.33 to $246.89, though it later recovered a little to $251.50.

What appears to have cause the tumble are comments from US public relations specialists, quoted by blog Cult of Mac, who likened the iPhone 4 'grip of death' saga to the trouble Toyota got itself into over brake and accelerator problems with some of its cars - which prompted mass vehicle recalls.

“Apple will be forced to do a recall of this product,” Professor Matthew Seeger, head of the Department of Communication at Wayne State University, Detroit, told the site.

“It’s critically important. The brand image is the most important thing Apple has. This is potentially devastating.”

Added another crisis PR expert, Larry Burton, added: “Their response has been lacklustre. It’s been borderline irresponsible. They are in danger of betraying customers’ trust and hurting the brand, which is infinitely more valuable than any one product.”

These comments were followed by analysts to the tune that Apple is risking its reputation by not addressing the iPhone 4 problem more aggressively - especially now that the issue has gone beyond technology publications and into the mainstream media.

Or Apple's Stalin-esque clampdown on forum posters referring to critiques of the handset.

That said, here's no indication - according to a variety of analysts - that the issue is harming iPhone 4 sales. Whether that's a sign that punters simply don't care or are assuming the problem is minor remains to be seen.

It does seem clear that, for now, Apple's strategy appears to centre on weathering out the media storm in the hope of subtly introducing iPhone 4s with tweaked internals, or implementing better antenna technology in 2011's iPhone. ®

Next gen security for virtualised datacentres

More from The Register

next story
Reg man looks through a Glass, darkly: Google's toy ploy or killer tech specs?
Tip: Put the shades on and you'll look less of a spanner
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
HUGE iPAD? Maybe. HUGE ADVERTS? That's for SURE
Noo! Hand not big enough! Don't look at meee!
Samsung Gear S: Quick, LAUNCH IT – before Apple straps on iWatch
Full specs for wrist-mounted device here ... but who'll buy it?
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
One step closer to ROBOT BUTLERS: Dyson flashes vid of VACUUM SUCKER bot
Latest cleaner available for world+dog in September
prev story

Whitepapers

Best practices for enterprise data
Discussing how technology providers have innovated in order to solve new challenges, creating a new framework for enterprise data.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?